MAM
WATConsult bags ORM & digital listening mandate for Licious
Mumbai: WATConsult, an Isobar company and hybrid digital agency from dentsu India, has won the ORM (Online Reputation Management) and digital listening mandate for D2C unicorn Licious.
The account was won following a competitive multi-agency pitch and will be serviced from the agency’s Mumbai office.
“The meat and seafood sector, in India, is still largely in its nascent stage; however, it holds vast potential. Licious being the industry leader, has huge plans to capitalise on this opportunity,” said Isobar India group CEO Heeru Dingra. “The brand is looking at growing its offline business, its ready-to-eat product portfolio and is also keen on geographic expansion. With our strategic understanding of the digital audiences and expertise in scaling up brands, we really look forward to supporting Licious on their journey.”
As per the mandate, WATConsult will focus on the company’s philosophy of ‘delighting the world with an unmatched experience,’ thereby, the agency will monitor, listen, respond to queries and report to users online. Apart from the regular social media channels, the agency will also manage the app reviews, Google My Business reviews, blogs, news & public websites along with Crisis Management, which is also a significant part of the mandate.
“ORM forms a very integral part of the brand-building & reputation management piece. It also builds into the customer obsession promise that Licious upholds,” said Licious VP- brands and new ventures Simeran Bhasin. “We look forward to our partnership with WATConsult to elevate our customer service and the overall Licious experience.”
WATConsult managing partner Sahil Shah added, “What excited me the most is the vision with which the team at Licious is building the brand and how they are obsessed with customer-centricity. For instance, think of a future where omnichannel ORM will become a reality using the power of data and technology to have a single view of the customer. Thus, driving better customer experience and delight.”
Brands
Eneet Chadha joins Apex Group as senior vice president
Former Citco and BNY executive to lead strategic fund servicing push
PUNE: Apex Group Limited has appointed Eneet Chadha as senior vice president, strengthening its senior leadership ranks as it sharpens its focus on alternative investments and hedge fund servicing.
In his new role, Chadha will lead strategic fund administration and hedge fund servicing within the group’s global alternatives platform. His remit includes driving operational excellence, deepening client relationships and improving service delivery across complex financial portfolios.
Before joining Apex Group, Chadha served as vice president – hedge fund at The Citco Group Limited. He previously spent more than 12 years at BNY, where he worked as lead manager – fund accounting and reconciliation. He began his career at State Street as a team leader.
The appointment reflects Apex Group’s continued investment in senior talent as competition intensifies across global fund administration, particularly in alternatives where scale, precision and client trust are increasingly decisive.
