MAM
Indigo Consulting appoints Sanjeev Kumar as senior VP
Mumbai: Indigo Consulting, a Publicis Groupe company, has appointed Sanjeev Kumar as senior vice president – customer success and operational excellence.
The company’s chief growth officer Krishna Chandaluri will be transitioning to lead his growth mandate as Kumar takes over the baton from him. With this, the firm that specialises in enterprise technology, design, and data-first talent aims to strengthen its delivery and operations team.
With over 25 years of IT service experience in managing large-scale programs in a globally distributed setup, Kumar has handled projects for clients like Polaris, Xansa, and Nagarro, among others.
“As the demands placed on us as a bespoke software engineering and digital business transformation company is getting deeper in the new normal, where digital has become the primary channel for brands across domains, we are investing in re-imaging our customer success team too – their skill sets, knowledge and vision to design & deliver digital-first solution and this is where Sanjeev is a fantastic and seamless fit,” said Indigo Consulting COO Jose Leon.
In his previous role, Kumar was responsible for integrating and defining end-to-end processes to drive synergies between finova UK and IT service outsourced suppliers in India. He led top quality delivery and return on investment, driving transformation and re-engineering for financial institutions/building societies in UK and Ireland.
Some key domains that Kumar has worked for include banks across the globe in countries like Japan, Indonesia, UK, Singapore; Insurance – North America; Education – North America: Telco – Europe and continental Europe, and CPG – UK.
Speaking on his new assignment, Sanjeev Kumar said, “I am excited to step on this role as this is where I was headed in terms of leveraging all my past global experience in agile service deliveries, to own the P&L of a large service delivery team & deliver excellence and add value to our customers, strategic technology OEM Partners of-course the end-customers. Also, I am delighted to be back to Publicis, it is more of a homecoming for me.”
MAM
Sun Pharma’s ‘Heart ke Liye 8’ campaign crosses 24.1 million views
14.3 million on Youtube, 9.8 million on Meta drive heart health awareness.
MUMBAI: A strong heart may not trend every day but this one clearly did. Sun Pharmaceutical Industries Limited’s public awareness campaign ‘Heart ke Liye 8 – Making India Heart Strong’ has clocked 24.1 million views since its launch on 26 February 2026, signalling growing traction for preventive health messaging in India. The campaign has garnered 14.3 million views on Youtube and 9.8 million across Meta platforms, extending its reach further through integrations on connected TV, Tata 1mg and news and gaming apps.
At its core, the initiative focuses on a simple idea, heart health is built daily, not occasionally. Anchored by a relatable “Heart-strong Man” character, the campaign translates medical advice into everyday actions nudging individuals towards consistent lifestyle changes rather than reactive care.
The messaging is structured around eight pillars of cardiovascular health, including better eating habits, physical activity, weight management, monitoring blood pressure, sugar and cholesterol levels, avoiding tobacco, regular check-ups, stress management and adequate sleep.
The campaign is part of a broader national push under the ‘Making India Heart Strong’ programme, which combines awareness with on-ground interventions. Sun Pharma has been running over 10,000 heart screening camps annually, covering more than 1.2 lakh individuals, while CPR training initiatives have reached over 1.5 lakh people each year. Patient education programmes, meanwhile, engage over 15 million individuals annually through clinics and outreach efforts.
With cardiovascular diseases continuing to be a leading cause of mortality in India, the campaign’s scale reflects a shift in public health communication where digital reach meets behavioural nudges.
As the numbers suggest, the message is landing: when it comes to heart health, small steps repeated often may be the biggest win.
