MAM
Songfest India brings in Tanushree Paul as VP – accounts & content
Mumbai: In a bid to strengthen its content arm, Songfest India has brought Tanushree Paul on board as vice president, accounts and creative.
Paul will be spearheading branded content initiatives and brand associations for the creative agency. She will also be working on developing and executing music videos and web shows for the company-owned YouTube channel, said the statement.
“Tanushree brings in not only a rich experience of working with multiple brands and creative people across projects but also strong work ethic and a relentless drive to create, which gels beautifully with the values of our company,” stated Songfest India CEO and co-founder Gaurav Dagaonkar on the appointment. “Our aim has always been to create impactful stories with our music videos and ads, and her onboarding will help us take this offering to more clients.”
Paul comes to Songfest with over nine years of advertising experience. Prior to joining Songfest, she worked with BBDO India, a part of the global behemoth, as a senior account director for two years. She has also worked with MullenLowe Lintas Group as brand service director for seven years.
“Content is something which has always excited me, and I’ve been passionate about it since the start of my career,” said Tanushree Paul on her new assignment. “With advertising going through a lot of transition, as things move more and more towards content, I feel that Songfest is the perfect place where I can get a chance to narrate some heartening stories beyond the boundaries of a 30-second ad film. I look forward to doing some great work with Gaurav, Meghna and the team.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
