Ad Campaigns
‘Age no bar’ says Hrithik Roshan in WhiteHat Jr’s new ad
Mumbai: Growing up, there are hobbies one is passionate about but only to find them fall sideways as adults. And learning music happens to be one of the most common of them. With its latest campaign, featuring Bollywood superstar Hrithik Roshan, WhiteHat Jr aims to dispel the notion that age is a hurdle to learn something new as it launches ‘Live Online 1:1 Music classes’ for adults too.
The actor is seen in a two ad series realising his unfulfilled dream of learning the guitar. The first film sees the actor getting inspired by a young kid playing the guitar like a pro, while the second film shows Hrithik becoming the protagonist, as he plays the guitar in the office, impressing his colleagues. The film concludes with the actor urging his colleagues to not give up on their dreams of learning music because ‘Music Seekhne Ki Koi Umar Nahi Hoti’.
The campaign series has been conceptualised by WhiteHat Jr’s brand team, produced by Dora Digs, and directed by Bollywood director Robby Grewal. The music and the guitar piece was composed by leading music director Sneha Khanwalkar.
WhiteHat Jr VP & head of brand marketing Akshay Sengupta said, “We hope that with this campaign, everyone realises that it’s never too late to chase your passion. What one needs is the zeal to #PickItUp. This series is a motivation for those individuals who have, at some point in their lives, wished to learn a musical instrument but were never able to. Our Music for Adults course makes this dream achievable thanks to our unique 1:1 online learning experience with skilled teachers.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
