iWorld
Xiaomi and Travelxp partner to bring 4K HDR travel content to its TV homes
Mumbai: Xiaomi PatchWall users can now enjoy content from the travel channel, Travelxp, as the 4K HDR content provider has signed onto the PatchWall interface and will distribute over 1000+ hours of travel content through its PatchWall integration.
Xiaomi’s users will have access to Travelxp’s global travel content library through the PatchWall launcher on their Xiaomi smart TV sets. They will be able to discover Travelxp’s content programming from Xiaomi’s curated discovery platform PatchWall, and watch popular food shows like Strictly Street and Thali, to global destination features such as Backpack Thailand and Boarding Pass Finland.
Xiaomi sold over seven million TVs in the last three years leading up to September 2021. Since the launch of PatchWall in 2019, the company has also made it easier for its users to discover content from over 30+ OTT platforms in India.
Xiaomi India category lead- TVs Eshwar Nilakantan said, “With the OTT market going strong and the relationship between consumers and services constantly evolving, we at Xiaomi India are focused on making content discovery easier for our customers. With Xiaomi and Redmi TVs, our vision is to provide a unique interface for each user and offer a wide selection with our dedicated focus on building PatchWall. By partnering with Travelxp, we are excited to bring a wide variety of 4K travel content to PatchWall users.”
Travelxp launched the world’s first 4K HDR Travel OTT through Travelxp RED, which is designed as the one-stop-shop for frequent travelers. “With Xiaomi’s push into 4K televisions, our content availability through PatchWall is a huge boost to our ambition of showcasing travel in 4K HDR to the Indian market, and we are excited to announce that at launch, we will be multi-lingual with our entire content library dubbed in Hindi, Tamil and Bengali.” said Travelxp CEO Tanay Chothani.
As the OTT market in India expands to over 1000+ billion dollars, this integration is a further shot in the arm for India’s growing video streaming space. The service is available at a subscription price of Rs. 999/year.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
