iWorld
Xiaomi and Travelxp partner to bring 4K HDR travel content to its TV homes
Mumbai: Xiaomi PatchWall users can now enjoy content from the travel channel, Travelxp, as the 4K HDR content provider has signed onto the PatchWall interface and will distribute over 1000+ hours of travel content through its PatchWall integration.
Xiaomi’s users will have access to Travelxp’s global travel content library through the PatchWall launcher on their Xiaomi smart TV sets. They will be able to discover Travelxp’s content programming from Xiaomi’s curated discovery platform PatchWall, and watch popular food shows like Strictly Street and Thali, to global destination features such as Backpack Thailand and Boarding Pass Finland.
Xiaomi sold over seven million TVs in the last three years leading up to September 2021. Since the launch of PatchWall in 2019, the company has also made it easier for its users to discover content from over 30+ OTT platforms in India.
Xiaomi India category lead- TVs Eshwar Nilakantan said, “With the OTT market going strong and the relationship between consumers and services constantly evolving, we at Xiaomi India are focused on making content discovery easier for our customers. With Xiaomi and Redmi TVs, our vision is to provide a unique interface for each user and offer a wide selection with our dedicated focus on building PatchWall. By partnering with Travelxp, we are excited to bring a wide variety of 4K travel content to PatchWall users.”
Travelxp launched the world’s first 4K HDR Travel OTT through Travelxp RED, which is designed as the one-stop-shop for frequent travelers. “With Xiaomi’s push into 4K televisions, our content availability through PatchWall is a huge boost to our ambition of showcasing travel in 4K HDR to the Indian market, and we are excited to announce that at launch, we will be multi-lingual with our entire content library dubbed in Hindi, Tamil and Bengali.” said Travelxp CEO Tanay Chothani.
As the OTT market in India expands to over 1000+ billion dollars, this integration is a further shot in the arm for India’s growing video streaming space. The service is available at a subscription price of Rs. 999/year.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
