MAM
Dailyhunt & RedFM’s news platform Vibe Check garners 20 mn views
Mumbai: Local language content platform Dailyhunt and RedFM have collaborated to launch a short-video news delivery programme called – Vibe Check. According to a statement, the platform has garnered a total of 20 million views since its launch a week ago.
Vibe Check brings together popular RedFM RJs and Dailyhunt’s content repertoire to present news in a snackable short-video format. Inclusive Divyangjan Entrepreneur Association (Idea) – an association that works on creating livelihood opportunities for differently-abled individuals has joined the initiative as the ‘inclusion partner’ to enable the delivery of content to those with speech and hearing disabilities.
“We have witnessed the power of short-video in its ability to effectively communicate with users within a short span of time,” said Eterno Infotech executive director Ravanan N. “Leveraging this popular format to enable the effective delivery of news, Dailyhunt is excited to be collaborating with RedFM to launch Vibe Check, as we aim at engaging and empowering our users with newsworthy content. As we take on an inclusive approach towards content delivery, we are also glad to have Idea on board with us.”
Dailyhunt has onboarded an interpreter from the Idea who will communicate the news in Indian sign language while co-hosting the program with the regular news anchor.
“Idea is committed to the mission of making India the inclusive capital of the world,” said Idea founder and CEO Mallikarjuna Iytha. “Idea is proud to be an inclusion partner with Dailyhunt in this mission to build an inclusive media platform.”
“As digital technologies dramatically reshape industries, Red FM yet again enters into digi-tech. Tech is the future of content and innovation, and to build our presence in the space, we are excited to announce our strategic alliance with a tech-based conglomerate, with multiple content platforms like Dailyhunt, One India and many others,” stated RedFM COO and director Nisha Narayanan. “This is what we call – hyper-digital meets hyperlocal. It’s a first-of-its-kind collaboration with the sole purpose of creating innovative content that leads to newer revenue opportunities. Vibe Check is one of the flagship initiatives under this collaboration with Dailyhunt. Many more such market-firsts will follow in the near future.”
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
