MAM
Mobilla tells a ‘Tale of Two’ in Valentine’s Day campaign
Mumbai: Lifestyle and mobile accessories brand Mobilla has launched its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day.
Conceptualised by the internal creative team at Mobilla, the digital marketing campaign consists of three relatable films that unfold phenomenal moments of perfect companionship. It features digital creators Virti Vaghani and Samkit Shah enacting the emotions.
The brand films are currently live on YouTube and they will also be released along with an extended and extensive marketing outreach across social media and other video sharing and OTT platforms, said the brand. “With this brand campaign, Mobilla aims to cement its leadership position in a highly competitive, demanding and dynamic market,” it added.
“At Mobilla, quality is what we strive for and we truly believe in empowering our customers with products that are trustworthy and dependable,” said Mobilla’s co-founder Hetal Shah. “Having established ourselves as a reliable brand for a decade, we believe that it is imperative to connect with our consumers in today’s hyperactive environment at a deeper level and our latest brand campaign will help us achieve this goal.”
“Our brand campaign ‘Tale of Two – Trilogy’ creates a sense of belonging while driving engagement with our consumers. We are certain that this new campaign will help us achieve our branding objective and take us one step closer to our end consumer,” stated creative head Da Sachin Sharma.
“The primary objective of the series is to shed light on how Mobilla is with you Har Pal K Liye and adorns your Har Pal with a beautiful shelf of lifestyle products that fit in each moment of your life. Only the original delivers original hence to be on the shore of originality makes you experience the sense of originality,” said marketing head Da Vishal Gupta.
Brands
UpGrad to acquire Unacademy in share-swap deal, founders confirm
Proposed share-swap could unite two edtech rivals as sector eyes consolidation
MUMBAI: The Indian edtech sector may be inching toward another wave of consolidation, with online learning platform upGrad signing a term sheet to acquire rival Unacademy in an all stock transaction.
If completed, the deal would bring together two of the country’s most prominent education technology companies at a time when the sector is adjusting to slower demand and a sharper focus on profitability after the pandemic driven boom.
UpGrad founder and chairperson Ronnie Screwvala confirmed the development in a post on X, stating that Unacademy co-founder and chief executive Gaurav Munjal would continue to lead the company following the acquisition.
“We at upGrad have signed a term sheet to acquire Unacademy in an all stock deal, with founder and ceo Gaurav Munjal staying on to build Unacademy and focus on what it does best, creating online education products that learners love,” Screwvala wrote.
He added that the agreement includes a break fee provision if the transaction fails to close. Screwvala also said the combined entity could strengthen upGrad’s integrated learning model spanning K12 education, professional training and lifelong learning.
Unacademy confirmed that the proposed transaction will be executed through a 100 per cent share swap, with the valuation to be disclosed only after the deal closes and regulatory filings are completed.
Announcing the development on X, Munjal described the agreement as the beginning of a new chapter for both companies and the wider edtech ecosystem.
He noted that Unacademy had spent the past year reshaping its operations to focus more sharply on online education products. Among the steps taken were consolidating company operated offline centres with franchise partners and launching a Rs 50 crore employee stock ownership plan buyback, in which around 40 per cent of former employees have already participated.
Munjal also highlighted the traction gained by Airlearn, the company’s language learning product, which he said is expanding in markets including the United States, the United Kingdom, Germany and Canada.
“Our cash reserves as of today are more than $100 million,” he said.
The proposed deal also marks a turnaround from earlier talks between the two companies that had stalled over disagreements on valuation and structure. Previous discussions had placed Unacademy’s valuation in the range of $300 million to $400 million, according to media reports.
If the transaction goes through, Munjal will continue as co-founder and chief executive of Unacademy, focusing on building online learning products for students in India and global markets.
For upGrad, the acquisition would broaden its footprint across the education spectrum, from school level learning to professional upskilling and lifelong education.
The move comes as India’s edtech sector enters a more sober phase after years of rapid expansion. Companies across the industry have been trimming costs, restructuring operations and seeking scale to build more sustainable businesses.
Against that backdrop, the potential combination of upGrad and Unacademy could signal that the next phase of edtech growth may be driven less by blitzscaling and more by strategic partnerships and consolidation.
