MAM
Auburn Digital Solutions appoints Manish Kumar to bolster its Delhi team
Mumbai: Auburn Digital Solutions, a full-service omnichannel digital agency has announced the appointment of Manish Kumar as AVP – client consulting and strategic initiatives. He will be based in Delhi.
In this role, Kumar will focus on developing and strengthening the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the agency in a statement. “He will focus on digital PR and other strategic and innovative solutions, and the continued development of the company’s approach to an omnichannel digital strategy that cuts across programmatic, paid, social, search and e-commerce,” it added.
“We are delighted to welcome Manish into Auburn. His experience will be instrumental in further strengthening our senior leadership talent pool and is marketing acumen will add to our omnichannel digital strengths,” said Auburn Digital Solutions co-founder Ashish Tripathi
“We are expanding rapidly, and with digital remits becoming even more important in the marketing mix today, Manish is well poised to strengthen our service offerings as we leap into our new phase of growth,” added Auburn Digital Solutions co-founder Harsh Kedia.
Kumar has over two decades of experience in managing large-scale marketing, communications, PR and digital programs for clients like Cairn India, NIIT, ISWAI, and TUI. He joins Auburn Digital Solutions from Eventcombo, a USA-based virtual event and digital technology platform which provides virtual event solutions.
His previous assignments include BG India, Bharti Group and Reliance Energy among others. He has the cross-category experience, and exposure to diverse domains like food and beverages, alcobev, power, IT, education, oil and gas, training and several others.
“I am elated to be part of a team which is at the forefront of the digital confluence of brands, creativity and innovation,” said Manish Kumar. “I look forward to working with brands to explore and co-create the best marketing and brand outcomes.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
