MAM
Glad U Came bags communications mandate for The House Of Rare
Mumbai: Glad U Came has bagged the PR mandate for the sister companies Rare Rabbit and Rareism from The House Of Rare. The Mumbai-based agency will be handling brand enhancement and influencer engagement for the brand, following a multi-agency pitch.
The House Of Rare is the mother brand of Rare Rabbit, a men’s fashion brand and women’s fashion brand – Rareism.
Commenting on this collaboration, founders of Rare Rabbit and Rareism Manish Poddar and Akshika Poddar shared, “We are really elated to be a part of the Glad U Came family and we look forward to having a fruitful journey. We believe that this collaboration will help the brand make a significant impact in the market and achieve the desired results.”
“We are excited to work with esteemed brands like Rare Rabbit and Rareism. Our goal is to make these fashion brands as the top choice of the consumers for fashion solutions,” said Glad U Came founder Maddie Amrutkar. “We look forward to creating some amazing campaigns for them and spreading the brand message to their respective target audience.”
MAM
Kalyan Jewellers launches Nimah Collection campaign
New temple-inspired jewellery range stars Sreeleela and Kalyani Priyadarshan.
MUMBAI: Kalyan Jewellers has given temple jewellery a cinematic glow-up and this time, it’s sparkling with star power and storytelling. The leading jewellery brand has unveiled a new campaign for its Nimah Collection, directed by acclaimed filmmaker Priyadarshan and featuring brand ambassadors Sreeleela and Kalyani Priyadarshan. Built around the powerful idea of “A Legacy You Wear”, the campaign presents a cinematic celebration of India’s rich temple jewellery traditions, positioning them as timeless expressions of identity, strength, and artistry.
The film brings mythology and classical performance together in a fresh narrative. Sreeleela’s character embodies strength and discipline, moving from archery to classical dance, with bold temple jewellery accentuating her power. In contrast, Kalyani Priyadarshan’s portrayal explores introspection and creativity through music and writing, highlighted by finer detailing and understated elegance. Together, the two personas showcase the Nimah collection as heritage jewellery that remains relevant across generations.
The Nimah range draws inspiration from South Indian temple jewellery and features intricate Nakashi (hand-carved) work. It includes statement bridal necklaces and haarams, temple-inspired chokers, earrings, jhumkas, rings, and chains perfect for both bridal and festive occasions.
Every piece in the collection comes with Kalyan Jewellers’ trusted 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance, and transparent buy-back policies.
The campaign is now live across digital platforms, and the Nimah collection is available at Kalyan Jewellers showrooms nationwide.
In a market often crowded with glitter, Kalyan Jewellers has chosen to shine through meaningful storytelling. With “A Legacy You Wear,” the brand reminds us that the most beautiful jewellery doesn’t just adorn, it carries stories, culture, and timeless elegance forward.
