iWorld
PTC Play launches new political drama series ‘Chausar’
Mumbai: Keeping pace with the current poll vibe and aligning itself with Punjab assembly elections 2022, PTC Network has announced a new political drama ‘Chausar – The Power Games’ on its OTT Platform PTC Play. The series will be available on the app starting 21 February.
‘Chausar’ attempts to expose the intricacies and intrigues of Punjab politics. The ten-episode web series is expected to be a riveting account of the binaries of good and evil in politics. It talks about leading the political party, the infighting in family, the political rivals, politicians hungry for power, the pulls and pressures of running the state government, balancing the act of managing public aspirations and holding on to the seat of power.
The story revolves around the journey of Hashneen Chauhan, the central character of the web series, who plays as Mannat Pratap Singh. Mannat is a conservative and docile woman, who eventually turns into a fiery politician taking on the mantle of power to save the bastion and the lost political supremacy.
EMBED: https://youtu.be/YHILdD_WwAM
PTC Network managing director and president Rabindra Narayan said, “The way the audience is consuming content these days has opened up many opportunities for creators to be more innovative and offbeat. ‘Chausar – The Power Games’ as an interactive fictional political drama series, allows us to be versatile with our imagination and has helped us build something completely unique for our audience.”
The series narrates the battle for political power between the rival claimants of the same party. When the venerable elder retires, the seat of power automatically shifts to his subordinate who becomes the chief minister, much to the discomfiture of retired politician’s son, Veer Pratap Singh (Mahekdeep Singh) who considers himself to be the rightful heir to his retired father’s throne. He seeks the assistance of Brar (Narjeet Singh) to play his political cards and clear the path for his ascent to the top job (chief ministership). He underestimates the power and political shrewdness of the CM (Narinder Neena), who believes in traversing a blood-strewn and violent road that leads through the killings, which changes the entire plot of the series and highlights how a woman enters into the political battlefield, winding through the gates of political maturity in a much lesser time than expected.
The political thriller is directed by Gaurav Rana, screenplay is written by Pali Bhupinder Singh and produced by Rabindra Narayan for PTC Network. It has an ensemble cast including Mahabir Bhullar, Ashish Duggal, Narinder Neena, Hashneen Chauhan, Narjeet Singh, Paramveer Singh, Soanpreet Jawanda, Deep Mandeep, Saira, SuchiBirgi and Mahekdeep Singh.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
