iWorld
Nielsen Media Impact to include streaming data from connected TV
Mumbai: Nielsen will expand coverage offered by Nielsen Media Impact (NMI), a national media planning and optimisation solution, to include streaming data from connected television sets (CTV). This NMI enhancement, fuelled by Nielsen’s Streaming Platform Ratings data, will allow advertisers, agencies, and media owners to better understand the full cross-platform audience reach of TV, digital, radio, print, out-of-home, and now even more robust streaming channels in their media planning scenarios.
The ability to identify the incremental reach of streaming apps in the media planning process unlocks true, cross-platform media planning so advertisers can capitalise and reach consumers regardless of device. With media consumption habits changing and a growing portion of viewing happening on streaming apps, it’s critical for marketers to plan across the platforms that consumers utilise the most in order to reach the right audiences and improve ROI.
According to Nielsen’s latest The Gauge report, consumers are spending an average of 180 billion minutes per week streaming content. The addition of streaming data to NMI gives advertisers, agencies and media owners the most complete view of their plans’ footprints. This enhancement enables advertisers, agencies, and media owners to find cost efficiencies and determine optimal media mixes to reach advanced audiences and better achieve business goals.
Now, advertisers and agencies can execute against more granular plans and optimisation models that showcase the full scope of investment scenarios across every media platform, enabling them to better reach their target audiences on the right platforms, at the right time, with the right message.
“Nielsen is committed to helping the industry make data-informed decisions about their media plans that maximise efficiency and drive results,” Nielsen SVP planning products Jay Nielsen. “With streaming data from the TV glass now available directly in our media planning tool, clients can more easily reach advanced audiences and navigate the fast changing landscape with the confidence that they’re spending every dollar as effectively as possible.”
Nielsen is capable of providing app-level streaming data in NMI, which is fuelled by Nielsen’s Streaming Platform Ratings data. Nielsen Streaming Platform Ratings provides a macro view of how consumers engage with various streaming platforms. Using people-powered panels and proprietary metering technology, it measures what content is streamed, the device used to stream and the streaming source application.
eNews
Aaj Tak launches video-integrated VPaper with Dailyhunt
Free, early-morning ePaper combines print layout with click-to-watch video
NEW DELHI: Aaj Tak has launched vPaper, a video-integrated ePaper developed in collaboration with Dailyhunt, as it seeks to rework the morning news habit for digital-first audiences.
The product, unveiled on 19 February, 2026, is a 12-page ePaper available free of charge and delivered to readers ahead of traditional newspapers. It combines the structure and editorial depth of print with the immediacy of digital delivery.
What sets vPaper apart is its built-in video functionality. Readers can tap on stories within the ePaper to watch related video reports, integrating Aaj Tak’s television journalism into a newspaper-style format. The “click-to-watch” feature aims to turn passive reading into an interactive experience.
The ePaper spans news, business, sports, education, travel and national affairs, positioning itself as a comprehensive morning briefing for mobile users. Aaj Tak brings editorial credibility and broadcast-scale reporting to the venture, while Dailyhunt provides reach across tier 2, tier 3 and Bharat markets through its distribution network and personalisation technology.
“With vPaper, we are reimagining the morning news experience,” said India Today Group CEO, digital business Salil Kumar. He said the format blends authority, speed and video storytelling while remaining accessible by being free and available before print.
Verse Innovation senior vice-president Sunil Mohapatra, said the partnership strengthens Dailyhunt’s premium news offering and bridges print habits with interactive digital consumption.
The launch reflects a broader push by Indian news publishers to experiment with formats that combine credibility, scale and engagement as audiences increasingly shift to mobile-led news consumption.
(Note: The cover image is AI-generated and meant for representational purposes only)
