iWorld
Armani Exchange, Jio World Drive team up for India debut of A|X Press Play
Mumbai: Jio World Drive, along with international luxury retail brand Armani Exchange has announced the India debut of A|X Press Play which brings together music and gaming on one platform.
The two-day weekend fiesta on 5 and 6 March gives people a chance to experience the best of music, game ceaselessly and binge on some mouth watering food and beverages at the same time.
Starting from 11 a.m onwards, A|X Play has over 30+ games including all-time favourites such as “Pac-Man,” “Contra,” “Mario,” “Mortal Combat,” “Street Fighter,” “Big Hammer,” “Stick Catcher,” “Foosball,” “Air Hockey,” “Nerf Shooting,” and “Basketball.” Gamers can experience the atmosphere of an esports arena with nail biting Fifa tournaments on Playstation 5.
The celebration will be heightened with latest techno music by Indian and international DJs like DJ Ana Lilia and DJ Shaan taking over the dance floor. Also lined up are live performances by stand up artists and YouTube sensations.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
