Kids
The Media Pioneers inks deal for animation series ‘Jili & Gulu’
Mumbai: UK-China media group The Media Pioneers (TMP) has signed a number of deals for the preschool educational series “Jili & Gulu.”
Having successfully aired in mainland China on multiple platforms including Tencent and Youku, the first season of “Jili & Gulu” has also been sold to VIUTVsix (Hong Kong), Start (Russia and CIS) and the largest non-for-profit Spanish language broadcaster in the US, HITN, to air on their Edye platform for preschool children, where it will premier across the United States and Latin America later in the year.
Produced by Le-Cool Culture and Zhongchuang Huashi Culture Development China, “Jili & Gulu” is a heart-warming comedy adventure series, featuring a little lion named Jili, a crocodile called Gulu and a sweet bunch of lovely little animal friends who live happily together in the Drip Drop Forest. The endearing series offers educational elements such as science, life skills, friendship, and humor.
“We are very excited to bring this lovely series to the global market. I think the great storytelling and picture-book style design will both educate and entertain kids everywhere,” commented TMP managing director and executive producer Maggie Liang.
Distributed worldwide by TMP, the second season of the charming series is now also complete and available worldwide, according to the media company.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
