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Hashtag Orange bags digital marketing mandate for LPU Online
Mumbai: Hashtag Orange has bagged the digital marketing mandate for educational brand LPU Online. It will be tasked with the responsibility of social media, creative, SEO and media for LPU Online.
As India’s homegrown private university, LPU is now available on-screen and is offering degrees online now. Hashtag Orange is helping the brand in achieving its goals with a digital marketing strategy customised with the burgeoning trend of studying anytime from anywhere, according to the agency.
Throwing light on gaining the account, Hashtag Orange founder Mukesh Vij stated, “LPU Online is a prestigious inclusion to our clientele. Our motto is to establish the brand as the new-way of learning while keeping its educational roots intact. The Hashtag Orange team is working closely with the LPU Online team to create the most amazing work together.”
“It’s exciting to have Hashtag Orange as our new digital marketing partner,” stated LPU Online senior director Ginni Nijhawan. “The ever-evolving creative and strategic capabilities of the agency blend in perfectly with our motto to offer the ‘Same Degree, Now Online.’ Through this collaboration, we envision LPU Online transforming thel ives of several students across the world.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
