MAM
Wow Skin Science appoints Harsh Parekh as GM – marketing
Mumbai: FMCG personal care brand Wow Skin Science on Monday announced the appointment of Harsh Parekh as general manager – marketing.
With his vast repertoire in the field of marketing and advertising for over 14 years, Parekh has developed expertise in various branches– from conceptualising and ideating to executing creative and content marketing solutions for brands across India and in the MENA region.
In this leadership role, his KRA has been to develop and execute long-term strategic plans and objectives through the identification of issues and opportunities that could influence business growth and profitability. “He will be responsible for building and defining Wow Skin Science’s social media, content strategy, influencer marketing, along with overlooking celeb endorsements, brand partnerships, and associations,” the brand said in a statement.
“With consumers riding the 5G wave, access to various marketing campaigns has become easier. Relevance, innovation and technology have become the drivers of marketing and the success rate of a campaign is often judged by how effectively it was marketed holistically,” stated Harsh Parekh. “At Wow Skin Science, I aim to build and amplify the brand and its equity in the market along with executing impactful campaigns.”
Parekh has played a pivotal role in conceiving and executing numerous marketing and branding campaigns and built IPs for brands across FMCG, beauty, fashion, F&B, hospitality, automobile, education, e-comm, tech, and retail. Few of his IPs/AFPs and digital films have received accolades at prestigious award ceremonies such as – Indian Television Academy Awards, International Content Marketing Summit, Promax Awards. He has conceived and executed buzzworthy campaigns and content marketing solutions for notable brands such as Cultfit, Nykaa, Flipkart, FirstCry, Nexa Showrooms, Honda, TVS, Tresemmé, Lakme, Splash, Max Fashions, Lifebuoy, Knorr, and many more.
“We are delighted to welcome Harsh to the Wow Skin Science family,” commented Wow Skin Science co-founder Manish Chowdhary. “With his business acumen and ingenuity, we look forward to his expertise and vision that will accentuate the status quo of Wow Skin Science through innovative strategies, various partnerships, collaborations and associations.”
MAM
Debkumar Dasgupta joins Dangal TV as Head of Syndication
Veteran broadcast executive to drive international and national content sales
MUMBAI: Debkumar Dasgupta, a seasoned broadcast media professional with over 30 years in the industry, has taken charge as head of syndication at Dangal TV, overseeing both international and national markets.
Dangal TV, owned by Enterr10 Television Network, is a popular 24-hour Hindi general entertainment channel (GEC). Launched in 2009 originally for Bhojpuri movies, it has since pivoted to Hindi entertainment, with a focus on family dramas, mythology, and crime shows catering to both urban and rural audiences.
Dasgupta brings a formidable track record in content acquisition, syndication sales, and P&L management across ME, Africa, Asia-Pacific and Latin America. His career spans top media organisations including IndiaCast Media, Viacom18, MTV Networks, Catvision Products and Tee-Men’s.
Most recently, he was with GoQuest Media as group partnership and strategy head, managing partnerships and monetisation strategies across the region. He also served as vice president – content acquisition and partnership for Asia and Africa, negotiating deals for Turkish dramas and other high-demand content.
Earlier stints include senior vice president and business head roles at IndiaCast Media Distribution, steering ME&A and global syndication sales, and boosting the reach of Viacom18 channels such as Colors, MTV India, Colors Rishtey and News18 India across Asia-Pacific, South Asia, ME, Africa, CIS, CEE and Latin America.
Dasgupta began his media journey as senior director – network development at MTV Networks India, managing channel carriage and affiliate revenues, before moving into content sales and international business with Viacom18. He started in cable TV sales with Catvision Limited, handling nationwide dealer and distributor networks.
Known as a creative change agent, Dasgupta has consistently driven revenue growth, market share expansion, and efficiency improvements, combining deep market insights with hands-on leadership.
With his global expertise and strong cross-functional experience across sales, legal, marketing, programming, logistics and finance, Dangal TV is set to strengthen its content syndication footprint and expand its international reach under his leadership.
Dasgupta’s appointment signals an aggressive push to leverage ethnic content opportunities and emerging markets, ensuring Dangal TV keeps pace in an increasingly competitive broadcast ecosystem.
