iWorld
White Rivers Media, Phyvital team up to build Web 3.0 experience in India
Mumbai: In an industry first, White Rivers Media and Phyvital have come together to offer a new realm of services to brands operating in the Indian market: the creation of Metaverse and Web3.0 user experiences.
New York-based Phyvital is a global, integrated Web 3.0 driven tech-first organisation. It enables companies to create, engage and amplify Metaverse experiences for user communities. Backed by the Stanford University Human Perception Lab’s founder and director Dr Khizer Khaderi, it collaborates with companies globally. “The most exciting part about our collaboration with Phyvital is that it enables us to share our research with the Metaverse community. We are excited to see it partner with White Rivers Media to bring their synergies to build compelling Metaverse experiences and turn these endless possibilities into reality,” said Dr Khaderi.
India-based White Rivers Media is an independent, full-service digital marketing agency with 300+ people working across Mumbai & Delhi. It works with brands across industries and production houses to build engaging narratives. “This is the giant leap forward that we’ve been waiting to take in the Indian advertising, marketing and gaming industries,” stated White Rivers Media co-founder and CEO Shrenik Gandhi. “In the world of creating and distributing digital experiences, stagnation is as good as sliding backward. By joining hands with Web3.0 specialists Phyvital, we now have the unique opportunity to write the Metaverse chapter in the book of White Rivers Media.”
According to the statement, Phyvital and White Rivers Media are in the process of finalising several brand partnerships, which will be announced shortly.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
