iWorld
Users to experience ‘real power of conversations’ with ‘Khul Ke’
Mumbai: A conversation can lead to many possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power. Forthcoming social media platform ‘Khul Ke’ harnesses this thought and aims to give people the opportunity to engage in uninhibited, enriching conversations and increase their circle of influence rather than just be mute spectators.
Khul Ke will be the only platform to allow video, audio and text-based conversations amongst panelists as well as the audience. It lays its foundation in the ‘power of conversations’ and urges artists, influencers, entrepreneurs, brands, consumers, your friends, or like-minded individuals to engage in meaningful conversations. The platform cuts through the existing clutter of social apps, by being the only platform to enable all media of exchange i.e audio, video and text, and encourages users to network while they are at it. It will have a host of distinct features that its users can explore.
The star feature will be the ‘RoundTable,’ which will drive moderated discussions around the trending and most exciting topics. Its going to get easier than ever before to discuss various topics and simultaneously engage with experts from industries across the gamut over video, audio and messaging modes. Comprising of a moderator and relevant panelists, this virtual RoundTable will provide a platform to voice opinions or engage in interesting conversations. The panelist might be a subject expert, a celebrity, an influencer, or even a decision-maker. The audience on the other hand will engage in sharing ideas with other members and can even create their own conversation and stream it live in video and audio formats. The other key feature is TownHall, a space where people can share personal opinions, updates via audio & visual content. One can further like, comment, circulate and share another user’s post. This enables the users to create a network of like-minded people.
Engaging in one-on-one conversations is imperative to any social platform and hence Khul Ke’s native messenger Yapp will enable members to interact with other individuals directly and privately.
Speaking on its beta rollout, a source close to the management said, “This platform is for the people and by the people who love conversations. It was conceived and conceptualised keeping in mind the limitations existing platforms have. So Khul Ke is designed as a one-stop destination for conversation lovers. Users here can be uninhibited and can converse ‘Khul Ke’ to explore a new world of possibilities. The star feature, RoundTable is unique and encourages users to have meaningful conversations with like-minded people in a mode they prefer. One needs to explore the app to know the many possibilities it has to offer to both brands and individuals.”
The platform will also offer an array of services for brands and organisations along with individuals. Khul Ke can be a platform of choice for engaging with end consumers to seek feedback, launch new products, or even increase reach through brand promotions. It is also a powerful medium to engage within organisations to host AGMs, discussions, interviews, seminars, training, and one can even plan a virtual catch-up with their friends!
It’s time to go beyond just comments, likes, and shares and have a real conversation and Khul Ke seems to be the only platform that is set to make this possible.
The beta rollout will have both iOS and Android versions and will also be available on the web www.khulke.com.
e-commerce
Google rolls out new AI shopping tools for Indian users
Gemini, AI Mode in Search, and Circle to Search get smarter upgrades to simplify online buying.
MUMBAI: Google is making online shopping in India a lot less “add to cart” and a lot more “ask and discover”. The tech giant has announced a fresh set of artificial intelligence-powered updates designed to make finding and buying products more intuitive and efficient. By integrating its Gemini models with the Shopping Graph, a massive dataset of over 50 billion product listings that sees nearly 2 billion updates every hour, Google is bringing smarter, more conversational shopping experiences across its platforms.
Users can now move seamlessly from idea generation to product discovery within the Gemini app. Whether planning a festive outfit or building a gift list, shoppers can receive product listings, comparison tables, pricing from across the web, and direct purchase links, all through natural conversation. The feature is currently available in English and Hindi.
Google has upgraded its AI Mode in Search, turning it into a more natural shopping assistant. Instead of relying on traditional filters and keywords, users can ask questions in plain language and receive structured responses with visuals, pricing, reviews, and inventory details. Comparison tables highlighting key differences are also included. While currently available in English, a Hindi version is expected soon.
The popular Circle to Search feature has been enhanced on devices such as the Pixel 10 and Samsung Galaxy S26 series. Users can now identify and explore multiple objects in a single image at once. In fashion-related queries, the tool can break down entire outfits and suggest similar products, making style replication or discovery much easier.
Google stated that these updates build on last year’s successful rollout of the Virtual Try-On tool in India, which helped users visualise apparel before purchase.
In a market where shopping decisions often happen in seconds, Google is betting that smarter AI will turn casual browsing into confident buying. From festive shopping lists to spotting the perfect outfit in a photo, these new tools aim to make every scroll feel a little more rewarding and a lot less overwhelming.
