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The Advertising Club has announced that Emvies 2022 will take place on 25 March

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Mumbai: The Advertising Club (TAC) has announced that the latest edition of the Emvies will take place on 25 March at Taj Land’s End from 6.30 p.m onwards. The event is presented by Google, powered by Colors and in association with Times of India. 

The Emvies are coveted media awards that focus on innovation, strategy, research and seamless integration. The awards are back after a hiatus during the pandemic. With over 1000 entries this year, the best minds in media and advertising will compete for recognition at the awards.

The event will be attended by top-notch professionals from the media, advertising and marketing fraternity. The campaigns that go on to win an ‘Emvie’, the trophy is presented to both the media agency and the client.

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“It’s been a long break and we at TAC are eagerly waiting to see some of the great work that has been done in the last year and hope to recognise and reward the best of the best in each category,” said The Advertising Club president Partha Sinha. “We have a special recognition ‘The Young EMVIE of the Year’, in honour of Pradeep Guha, a stalwart and legend in the world of media and entertainment. With Google being our presenting sponsor this year, it’s befitting that we’re looking for innovation at the heart of everything. We are excited and ready to get the ball rolling in earnest, move the inertia of the last two years into a juggernaut of momentum and host perhaps THE grandest Emvies to date. All the best to every participant, may the best work win!”

This year the Envies return with a new look and logo that has been designed by Digitas.

“We are delighted to be partnering with The Advertising Club on the most prestigious and highly anticipated media awards,” said Google Asia Pacific vice president marketing – India Southeast Asia and South Asia Sapna Chadha. “At Google, we incorporate innovation and creative strategy in everything we do and we’re eager to see what the young creative minds of India have produced in the past year. It is our absolute pleasure to be a part of this legacy and hope to see some great work being recognised.”

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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