MAM
Mumbai Indians ‘DilKholKe welcome nine IPL franchises
Mumbai: Ahead of the much anticipated first match of the Indian Premier League (IPL) set to be played on 26 March here, the Reliance Industries-owned franchise Mumbai Indians has gone all out to welcome the fellow nine franchises to its home city.
The #WelcomeDilKholKe billboards, customised to each of the visiting teams, have been set up across key locations in the city and uses a creative rendition to bring alive the spirit of sports, excitement and affection.
The campaign celebrates the spirit of Mumbai, the camaraderie of the teams and showcases their passion for sports. A dash of yellow to ‘Welcome Chennai Super Kings – Whistle Podu Dil Khol Ke,’ while Kolkata Knight Riders are welcomed to the city with their iconic ‘Korbo Lorbo Jeetbo Dil Khol Ke’ slogan.
These warm heartfelt messages are greeting players, officials and the fans of each of these franchises representing different parts of the country as they set base across Mumbai for the IPL 2022. There is anticipation in the air, as fans, too, look forward to returning with fervour into the stadium to support their teams.
“The billboards installed across the city capture the creative expressions of the spirit of Mumbai – the city of dreams which welcomes every individual to its land of opportunity,” Mumbai Indians spokesperson said. “We, Mumbai Indians are a reflection of the city, its ethos and this campaign is a tribute to the warmth of the people of Mumbai in welcoming all the franchises of our IPL family.”
“With IPL back in India and Mumbai, Mumbai Indians look forward to welcoming its loyal blue & gold Paltan back to the stadiums. We take pride in having one of the most passionate fan army – the Paltan who have backed the team for a decade and more with their unrelenting energy and enthusiasm.”
The fifteenth edition of the T20 League is set to be played across Mumbai and Pune. Mumbai Indians will start their campaign against Delhi Capitals at Brabourne Stadium on 27 March.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
