MAM
Jet Airways onboards Ronit Baugh as GM & head of communications
Mumbai: Jet Airways has appointed Ronit Baugh as the general manager and head of communications, as per Baugh’s LinkedIn update.
“Thrilled to be joining the iconic airline at this incredibly transformative moment in its journey, and to becoming a small – and hopefully, significant – part of the first-ever airline revival story in the history of Indian aviation,” Baugh wrote in a social media post on Monday. “I look forward to the opportunity of helping write the next chapter of the brand Jet Airways story, along with all colleagues and stakeholders.”
An alumnus of Symbiosis Institute of Media and Communication Pune, Baugh is a corporate and marketing communications specialist. He most recently worked with Oxford University Press as communications and public affairs lead for India. Previously, he served at Shiv Nadar University as brand and communications lead.
His earlier professional stints also include companies like Vistara, Aircel, Star TV Network, and IndiGo.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
