MAM
Gaurav Malhotra steps down as MD of Hansgrohe India
Mumbai: Hansgrohe India has announced that Gaurav Malhotra has stepped down from his role as managing director, effective 30 September. Since his appointment in 2017, Gaurav has been a pivotal leader, driving significant growth and innovation in the organization. After a successful nearly eight-year tenure at Hansgrohe India he has chosen to take a personal sabbatical. Following his departure, vice president Asia – Thomas Stopper will take over Gaurav’s responsibilities on an interim basis to ensure a seamless transition and continued momentum for India operations.
During his tenure, Gaurav Malhotra spearheaded key initiatives that solidified Hansgrohe India’s position as a leader in the Indian bathroom industry and fostered strategic partnerships in the real estate and hospitality sectors.
Currently, Thomas has been with Hansgrohe Group for 15 years, during which he has held various key positions. Known for his strategic thinking and execution-oriented mindset, Thomas is a passionate leader who excels at bridging cultures and connecting headquarters with local markets. He is committed to maintaining the momentum established by Gaurav Malhotra and has a clear vision for driving innovation and growth at Hansgrohe India.
“We extend our heartfelt gratitude to Gaurav for his invaluable contributions to Hansgrohe India and wish him the very best in his future endeavours,” stated Hansgrohe Group’s VP Asia, Thomas Stopper. “His leadership has been instrumental in driving our success and enhancing our brand’s reputation in the Indian market. We look forward to following his journey and are excited to see the great things he will accomplish in the future.”
As Hansgrohe India transitions into this new phase, the company remains dedicated to enhancing its market presence and delivering innovative solutions that redefine bathroom spaces across the country.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
