iWorld
Disney+Hotstar’s ‘Anupama – Namaste America’ to premiere on 25 April
Mumbai: Following its announcement of the 11-episode prequel to hit TV serial “Anupamaa,” Disney+ Hotstar has set 25 April as release date for the digital series titled “Anupama – Namaste America.” The streaming platform has roped in “Baa Bahoo Aur Baby” fame Sarita Joshi as ‘Moti Baa’ in the upcoming show.
Rupali Ganguli who plays the titular character will be seen in a younger look, nine years into her marriage, along with her on-screen husband Vanraj (played by Sudhanshu Pandey) and the rest of the cast. The prequel show will reveal the story of Anupamaa as the timid yet persevering homemaker, and how the seeds of discord and distance were sowed in her marriage. “Joshi will be seen as heading the Shah family as Vanraj’s great grandmother,” said the platform in a statement.
“I have worked with Rupali Ganguli previously in Baa Bahoo Aur Baby, and I truly admire the way she pulls off all her characters, especially Anupamaa. I am excited to work with her again,” said Sarita Joshi. “The character of Moti Baa has lived through Anupamaa’s tribulations and knows how society holds back women, but she wants to mend it by complimenting and uplifting Anupamaa’s life in a refreshing new way. I feel extremely proud to have got to play her. I hope Anupamaa’s fans enjoy the character of Moti Baa too because I had a gala time playing it.”
Launched in July 2020, “Anupamaa” has already aired over 500 episodes. A Hindi adaptation of the popular Bengali series “Sreemoyee,” the show is centered on the life of a Gujarati homemaker.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
