GECs
Enterr10 TV Network launches new GEC Dangal 2
Mumbai: TV broadcaster Enterr10 on Saturday launched a new general entertainment channel called Dangal 2 to cater to the Hindi-speaking market audience.
The new GEC is targeted towards audiences across the country with a series of old and new shows from the network. “The viewers will not just get a chance to reminisce and rejoice the older much-loved shows but also get to watch the TRP garnering new originals of Dangal TV on this new channel as well,” said the media company.
Dangal TV is one of the fastest growing GECs that consistently maintained its leading position in Broadcast Audience Research Council (Barc) India data, said the statement. “Dangal TV shows not only connected with the masses through their rooted storylines but also managed to create a cult fan following for its leading stars,” it added.
The new GEC will air many shows including “Rehna Hai Teri Palkon ki Chhaon Mein,” “Jyoti, Pyaar ki Lukka Chuppi,” “Phir Laut Aayi Nagin,” “Basera, Baba Aiso Varr Dhundo,” “Mahim Shani Dev Ki,” and “Crime Alert.”
“We have built a unique relationship with our viewers through our channels,” said Dangal TV managing director Manish Singhal. “While Dangal TV is more attuned to the female viewership, with Dangal 2 we are looking to encapsulate a larger audience base. We are using all our experience of the Hindi speaking heartland and working on creating content that makes for family viewing.”
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
