MAM
BC Web Wise announces top management rejig
Mumbai: Digital marketing agency BC Web Wise on Monday announced major changes in its top management. The company has appointed Arijit Basu as VP – strategy & growth, Gaurang Menon as chief creative officer, and Krishal Mehta as AVP – media head.
Commenting on the new development, BC Web Wise founder and MD Chaaya Baradhwaaj said, “Over two decades as a digital agency, we can now see that digital has totally come of age and is becoming a top priority for CMOS and CEOs. It is also getting a bigger share of the ad spend. So today, as we evolve from a digital agency to a marketing agency partner to the client, we are ensuring that we also beef up our top of pyramid strength with carefully hand-picked talent.”
Menon was previously associated with companies such as Madison, and iContract. This is his second stint at BC Web Wise. “Having worked with Chaaya and some of the existing team members years back it’s great to see that the soul of the company is still intact and buzzing after all these years. My mandate is very clear and simple – to help take the Creative product to the next level, along with key stakeholders, and to enable more digital innovations for our clients,” said Menon.
Basu has been in the industry for over 17 years and has made significant contributions to content and business development. Talking about his new role, he said, “As a new fish in the organisation, I look forward to working across different functions and teams in building sustainable growth through strategic planning. My aim is to help build more efficient client offerings via creative solutions and new tech offerings.”
“I will be actively engaging in brand discussion for building metaverse and creating NFTs. Exciting days ahead with a visionary like Chaaya at the helm, I am looking forward to exploring a whole new dimension of brand solutions in the digital formats and constructing new age solutions for clients and partners in the coming months,” added Basu.
Speaking about his role within the organisation, Mehta said, “Given the new normal we are rapidly seeing technology adoption like AI, blockchain & IoT which will emerge at the forefront of disruption. It is a privilege to have the opportunity to spearhead the Media vertical with a veteran-like Chaaya and drive the agency’s integrated media. My task is to elevate existing media functions by crafting MarTech solutions with deep tech integration to solve business problems.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
