MAM
Blue Vector launches homegrown film agency Dot Films
Mumbai: Blue Vector on Tuesday announced the launch of a homegrown film agency Dot Films. The philosophy driving this venture is to create form-first audio-visual spectacles that look and sound artful and evoke emotions, it said in a statement.
The Dot Films will comprise the team that primarily looks after films at Blue Vector. The team will have Yashi Paswan, Shrey Deepranjan, and Rhiju Talukdar at the helm of its leadership.
Blue Vector also revealed that there are more company launches in the pipeline, with an end-vision to cover the whole gamut of marketing and creativity, including the involvement of tech.
Dot Films already has a significant portfolio with work for clients like Delhivery, Nykaa, Mont Blanc, IAmAnimal, and ITC Hotels. The team has plans to continue to grow these verticals and also its own partnerships and networks with agencies and talent in India and abroad.
The agency will allow the ‘art’ of filmmaking to take precedence in a massive, ever-growing content landscape that’s littered with tones, treatments, concepts, and quality without any real benchmark, according to the statement.
“I think for the Dot Films team it’s been a very natural and also personal progression, almost cathartic, to finally put Dot into action. Here’s to doing some literally intent-led work going forward,” commented Dot’s co-founder and creative producer Yashi Paswan.
For the last five years, Blue Vector has operated mostly as a monolithic creative house, with a suite of creative services under the same roof – branding, films, social media marketing, and the likes. With the acquisition of Content Ninja in 2019, with its B2B inbound marketing toolbox, the one-stop-shop started the internal process of ‘diversification into specialisation.’
Starting this year, Blue Vector is putting into action its strategy to ride out the agency wave with separate businesses for its separate services, each with its own specialisation and business strategy. “Dot Films will be the first homegrown company to leave the nest while still tethered to it. Its specialisation is further deepened with specific categories for the films they will be conceptualising and producing for, i.e, for brand, travel, and music narratives,” said the agency.
Casting more light on this new venture, Blue Vector founder Piyush Kedia said that trying to be good at everything while also doing everything isn’t very prudent from a growth point of view, especially in the agency business. “The idea was to scale through a semi-organic method of networking, offshoring, acquisitions and business spin-offs. The lockdowns gave us a lot of time to plan and strategise, and that’s why I think we were fortunate to be able to start executing all this. We’re about to do some very interesting things and I’m very keenly looking forward to this future,” he added.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
