MAM
KreditBee partners with RCB, launches first-ever campaign ‘Loans Anytime, Anywhere’
Mumbai: The fintech startup KreditBee has joined hands with IPL team Royal Challengers Bangalore (RCB) as its official digital partner for this season. The brand has also rolled out its first-ever marketing campaign – ‘Loans Anytime, Anywhere’ to highlight the convenience of availing loans using its app. The campaign will run till the IPL final on 29 May.
The campaign highlights the convenience of available instant loans from KreditBee’s application which allows a loan up to Rs three lakh with ‘no effort.’ The campaign targets the Indian middle class, especially people above 22, across India. The campaign talks about the mobile-first disbursal process which takes only up to 10 minutes.
As a part of this campaign, KreditBee has also launched an ad film that highlights that life is unpredictable and one never knows when they might need funds. The ad film tells that people in such situations can simply download the KreditBee app and get instant loans ‘anytime, anywhere.’
The multimedia campaign will be promoted across various media platforms such as OTT, digital and social media. “KreditBee aims to reach out to target segments in metros and big cities and with social media, they are specifically targeting audiences in tier-2 and 3 towns,” said the statement.
KreditBee chief marketing officer Ishan Bose said they are delighted to launch our first brand campaign which is aimed to educate the young Indian middle class on how they can meet their aspirations by availing loans instantly. “At KreditBee, we are focused on understanding our consumers and their personal finance needs. This campaign gives us an opportunity to kickstart our audience engagement from a brand awareness standpoint and highlight our value proposition of being ‘the friend indeed’ in tough times, be it for occasions, events or emergencies,” Bose added.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
