Brands
MS Dhoni reaffirms commitment to Garuda Aerospace’s vision as brand ambassador and stakeholder
Mumbai: MS Dhoni announced in a Facebook post that his journey with IPO bound Garuda Aerospace continues to grow from strength to strength. He also stated that he believes in the vision of Garuda to make India a Drone hub by 2030.
About his association with Garuda, Brand Ambassador and stakeholder, M S Dhoni said, “As Garuda spreads its wings across the world, I am proud to be associated with the team’s journey in positively impacting Agriculture, Defence, Industry 4.0 & consumer drone sector as their captain.”
Garuda Aerospace founder CEO Agnishwar Jayaprakash added, “Mahi Bhai has been an inspiration for all of us at Garuda Aerospace. His encouragement and unwavering support enthuses each one of us to always deliver to the best of our ability.
From a Fan Boy to a Founder, I’ve always loved MS Dhoni. However, the value he brings to the emerging drone technology is immense. Mahi Bhai is an epitome of a rural youth success story and both agri and consumer drones resonates with our target audience. His star power has helped Garuda reach the deepest pockets of India” added Agnishwar Jayaprakash”
Garuda Aerospace in the past has signed on significant international partnerships with companies like Thales (France), Agrowing (Israel), and Spirit Aeronautics (Greece). These collaborations focus on technology transfer and local manufacturing, reducing costs while creating job opportunities for the Indian youth.
In 2022, MS Dhoni commenced his association with Garuda Aerospace after 100 drones were flagged off by prime minister Narendra Modi in 100 locations. Since then; Garuda Aerospace has scaled in revenue & become one of India’s most Valuable Drone Startup’s.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
