Brands
Batt:RE signs partnership deal with Royal Challengers Bangalore
Mumbai: Electric scooters manufacturer Batt:RE has announced its partnership with the T20 team Royal Challengers Bangalore (RCB) as its official ‘EV partner’ for the ongoing 2022 season. The association will include a distribution of signed team merchandise and memorabilia along with jerseys and bats, it said on Tuesday.
“Royal Challengers Bangalore has garnered a lineage of cricket enthusiasts from every demographic who have become a part of the RCB family,” said Batt:RE founder and director Nishchal Chaudhary. “Our vision is to foster relations with the brand while building a rapport with their fans by conveying the message of a greener tomorrow. Through this strategic partnership, we hope to widen our horizons to a larger discerning audience who share our passion for cleaner mobility.”
“An exciting lottery draw will be held wherein Batt:RE customers stand a chance to win exciting goodies. In addition to this, the association between Batt:RE and RCB presence will be felt in official communications through print and digital mediums. The partnership will also feature the Batt:RE logo on all sponsor panels, the official RCB website, and their team bus and car,” said the company in a statement.
“We are delighted to partner with Batt:RE in their efforts towards driving a positive environmental impact. RCB has always been a conscious brand about the environment and sustainability and is proud to collaborate with brands who share the same ethos,” commented Royal Challengers Bangalore VP and head Rajesh Menon.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
