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Bajaj Auto taps Pitchfork Partners to lead its communication mandate
Mumbai: Bajaj Auto, the two-wheeler and three-wheeler company, has assigned the mandate for handling communication initiatives to Pitchfork Partners Strategic Consulting LLP. The agency will manage PR and communication for all domestic verticals of the automobile major.
“As a part of this alliance, Pitchfork Partners will work with Bajaj Auto to elevate its corporate and brand reputation. This will include all corporate, brand, and product portfolios whilst also supporting thought leadership initiatives for the company,” said the statement.
With the recently-launched Pulsar 250, Bajaj Auto has introduced a completely new platform for the market-leading Pulsar brand. It has also brought in purposive motorcycles in the premium end of the market with the Dominar 400 Touring Edition and several new products under the KTM portfolio. Earlier this year, the company announced a substantial investment in its upcoming EV plant at Akurdi to harness the rapidly changing customer demand in the two- and three-wheeler segments.
“The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them,” said Bajaj Auto head of marketing Narayan Sundararaman. “We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”
“Bajaj Auto is truly ‘The World’s Favourite Indian,’ and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication,” added Pitchfork Partners co-founder Jaideep Shergill.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
