Brands
Senco Gold ropes in Madhumita Sarcar, Sunita Kaushik as brand ambassadors
Mumbai: Senco Gold & Diamonds has announced the appointment of celebrities Madhumita Sarcar and Sunita Kaushik as its regional brand ambassadors. With this move, Senco aims to strengthen its presence in West Bengal and the North-Eastern states of Assam and Tripura.
Sarcar is a popular Bengali actress and Kaushik is a renowned Assamese actress and dancer. To promote the brand in West Bengal, Senco is coming up with a campaign with Sarcar which will go live on the occasion of Poila Boisakh, the Bengali New Year. Kaushik will represent the legacy brand and its unique jewelry collections in the North-Eastern states of Assam and Tripura on the occasion of Bohag Bihu.
On signing the two leading ladies as brand ambassadors, the company said, “As part of its ‘hyperlocal’ approach, Senco Gold and Diamonds has chosen Bengali actress Madhumita Sarcar and Assamese actress and dancer, Sunita Kaushik as its regional brand ambassadors, to establish a deeper customer connect and enhance the visibility of the brand in east and north-eastern regions. Kiara Advani has been Senco’s brand ambassador since October 2021.”
Speaking on becoming the face of Senco in West Bengal, Madhumita Sarcar said, “It is an honor to be associated with a brand like Senco Gold & Diamonds, which has a legacy of over five decades in the jewelry business. The campaign is beautifully planned and executed which brings out the essence of Bengal beautifully.” While Sunita Kaushik said “This is my first brand endorsement in the jewelry category and it is my absolute honor to be on board with such an esteemed brand name, the collection of the brand is something that I personally like and I am more than happy to represent this brand in the North East for the brand.”
“With a legacy of more than five decades and roots in the east, it was a natural choice for us to onboard regional brand ambassadors for West Bengal and Assam as part of the first phase of our ‘Hyperlocal’ strategy. I am sure our customers in the region will like and connect with our campaigns planned across platforms like print, outdoor, digital and TV featuring the two celebrities,” commented Senco Gold Diamonds director and head of design and marketing Joita Sen.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
