MAM
The Knot Worldwide names Jenny Lewis as CMO
Mumbai: The Knot Worldwide, a global digital wedding planning company and the parent company of WeddingWire India on Monday announced the appointment of a former executive of Uber Technologies Inc Jenny Lewis as its new chief marketing officer.
In her new role, Lewis will lead all marketing, insights, and editorial initiatives for The Knot Worldwide and its 19 global brands across 16 countries, said the statement.
“Lewis is a highly experienced, seasoned business leader responsible for building one of the most well-known global marketplace brands: Uber,” said The Knot Worldwide chief executive officer Tim Chi. “I am confident that Jenny’s consumer-centric approach to full-funnel marketing and ability to anchor a brand’s relevancy with current and prospective consumers will drive innovation for the millions of engaged couples and hundreds of millions of wedding guests that we serve each year in the $200 billion global wedding industry.”
Over the course of her seven-plus years with Uber as head of US & Canada marketing, Lewis was the driving force behind a number of product and brand-defining initiatives, including UberPool and the brand’s Covid-19 response campaign. Before Uber, Lewis worked at Undertone Advertising and Fox Networks Group (FX, National Geographic Channel, Fox Sports), where she developed co-marketing strategies with Fortune 500 brands such as MillerCoors and Volkswagen, according to the statement.
“As the number of weddings around the world will hit an all-time high this year, I’m thrilled to join this talented leadership team at such a pivotal moment when our services are needed more than ever,” said Lewis. “I look forward to further developing and implementing a strategy that supports our global growth plans, eCommerce business objectives, and above all, provides couples with an unparalleled experience during one of the most important moments of their lives.”
The company has most recently scaled its e-commerce offerings, which include The Knot Registry, The Knot Invitations, WeddingWire Invitations, and more.
“Jenny joins us at a pivotal time when the market opportunity is immense,” commented WeddingWire India associate director of marketing Anam Zubair. “She brings on board a wealth of experience from managing brands like Uber, where she has been instrumental in driving growth. This empowers The Knot Worldwide and WeddingWire India to identify new growth opportunities and derive actionable insights from an audience that is extremely digital-savvy. We are certain that with Jenny’s leadership, we’ll be able to make WedTech an indispensable part of every Indian consumer’s life.”
Brands
Parachute Advansed rolls out ‘Nariyal wali Holi’
Brand highlights coconut oil protection during festival of colours
NATIONAL: Marico Limited has launched a culture-heavy Holi campaign for Parachute Advansed Gold Coconut Hair Oil, urging consumers to stop dodging colour and dive straight in. The line is punchy: Na na wali nahi, nariyal wali Holi
The premise is simple. Many revellers hold back during Holi for fear of hair damage. Marico’s pitch is that coconut oil protection removes that anxiety, turning hesitation into abandon.
The integrated campaign spans a digital film, dermatologist-led explainer reels on the science of pre-Holi oiling, influencer content, curated starter kits and an on-ground splash at Mumbai’s Marine Drive featuring creators Prannay Joshi and Sneha Namanandi. Each touchpoint reinforces the brand’s refrain: do not run from colour; run towards it.
The hero film, conceptualised by Tonic Worldwide, shows women charging into clouds of pigment: a visual metaphor for fearlessness backed by hair care. The tone is festive, but the strategy is calculated: blend cultural relevance with functional reassurance.
Marico Limited chief marketing officer – India Vikram Karwal, said Holi’s exuberance often comes with concern over hair damage. The campaign, he added, reframes protection as freedom: an invitation to celebrate without restraint.
Marico, listed on the BSE and NSE, reported turnover of $1.3 billion in FY 2024-25. Its portfolio spans Parachute, Saffola, Livon, Beardo and other beauty and wellness brands, with international markets contributing about 25 per cent of group revenue.
