Kids
QYou Media India launches animation channel The Q Kahaniyan
Mumbai: Following the launch of The Q and Q Marathi, global media company QYou Media India on Tuesday announced the setting up of its digital exclusive animation channel – The Q Kahaniyan. With the tagline ‘Hatke Kisse, Datke Masti,’ the animated content channel will target young viewers between age group of 13 to 35 years.
“The Q Kahaniyan is a category creator that bridges the need gap for entertaining, relatable animated stories and content for young adults in India. Echoing the network’s core proposition, it will showcase differentiated and high-quality alternative animated content that will cut across genres,” said the media company in a statement.
The channel will curate and bring forward stories from leading Indian and global animation studios and creators such as PM Toons, Digimonks, Utkal Cartoon World and Core Infotech. Shows such as “Nattu,” “Bakaiti,” “Anokhi Kahaniya,” “Daravni Kahaniya,” “Dilchasp Kahaniya” are sure to strike a chord with viewers and create a niche for themselves as well for animated content in the growing general entertainment category, the statement added.
“Globally, the interest in animated content is astonishing; in India however, the category and format are indexed and typically viewed from a kid’s lens,” remarked QYou Media India’s chief operating officer Krishna Menon. “Having experienced success with animation on The Q, we believe that there exists a strong demand for such content and it is only apt for us as a disruptive and differentiated brand to take a step forward and give such content a place and platform of its own.”
“With The Q Kahaniyan, we are curating stories that are relevant, relatable and different from what is already available. We are certain of the channel’s success and hope to give animated content the limelight it truly deserves,” he further added.
The Q Kahaniyan is currently available on connected TV and video-on-demand platforms including Samsung TV Plus, Mi, TCL, Cloudwalker, Jio TV, Jio TV Plus, MX Player, and Snapchat, among others.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
