Account
SoCheers bags creative and digital mandate for Keya Foods
Mumbai: Homegrown digital agency SoCheers has bagged the creative and digital marketing mandate for Keya Foods, an FMCG company that has the widest range of international ingredients. The account will be handled by SoCheers’ Mumbai office.
As a part of the mandate, SoCheers will be responsible for reinforcing the brand’s digital presence by conceptualising impactful campaigns and strategically leveraging various digital and on-ground platforms. In a bid to optimise the brand’s online visibility, outreach and engagement with its ever-expanding customer base, the agency will be providing end-to-end digital and creative solutions to Keya Foods.
“We feel ecstatic to have SoCheers as our digital agency on record. Their ever-evolving creative abilities, expertise and enthusiasm perfectly synchronises with our mission to strengthen the brand’s customer base,” commented Keya Foods marketing head Jigar Mehta. “With the demand for gourmet foods on a gradual rise among the Indian consumers, we felt it is imperative to skilfully showcase Keya Foods’ innate qualities that resonate with the same. Moreover, this partnership brings a fresh perspective to the brand and we look forward to creating some engaging campaigns, revamping the look and feel of our offerings, and driving customer engagement across platforms.”
SoCheers was recently awarded the coveted Spikes Asia accolade and the title of India’s fastest-growing digital agency, and boasts a client roster of brands from across verticals like OTT entertainment (Amazon Prime Video), Kids Entertainment (Nickelodeon), Pharmaceutical (Lupin), FMCG (Jubilant Foods) and more. The agency celebrated its nine-year anniversary earlier this month.
“FMCG in itself is one of the fastest-growing categories which has witnessed a huge evolution, especially in the last couple of years. And having the opportunity to add a brand like Keya Foods to our client roster is extremely thrilling,” remarked SoCheers co-founder and CEO Mehul Gupta. “It will be our endeavour to help them in their mission to enrich Indian kitchens with authentic tasting gourmet products. We are looking forward to stretching our creative boundaries to build new and impactful digital campaigns, in a bid to substantiate the brand’s online presence and achieve all their objectives.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
