Brands
pTron India unveils new logo to redefine corporate brand identity
Mumbai: pTron India has unveiled a new brand logo and announced a new bold and futuristic brand identity that will be strengthening the vision of its brand to reach consumers across the value chain of economy, mainstream and premium segments.
The new logo marks the birth of a new pTron both inside and out, which is a modern interpretation of brand’s classic ‘P’ insignia carrying the same passion and zeal to keep making technology accessible to all, said the brand in a statement.
“This new visual identity is in line with the brand’s overall mission, which will be carried out across packaging, branding, and marketing communications. The logo perfectly compliments with the product packaging, providing fresh energy and vibrancy to multiple touch-points,” it added.
These new changes come at a time when the company is also evolving its product offering and services to cater to the youth in major cities of India.
Commenting on the insight behind the new identity, pTron founder and CEO Ameen Khwaja said, “Over the last three years, we did something which is vibrant, connecting, reliable, and of course, gives a sense of being aspirational. Throughout the journey, we have remained true to our core values, even as we continually transform to keep pace with the changing needs of our end consumers.”
“While our name remains the same, our logo & packing have changed significantly to better represent who we are and better connect with our consumers. With our wide Online and offline presence and an extensive Made in India range, we intend to be the preferred choice of the Indian youth looking for tech-savvy gadgets across income-classes. Our belief #BeLoudBeProud lends new meaning to our core purpose of accelerating access to affordable and innovative products,” he added.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
