Event Agencies
Abby Awards 2022 ropes in three more international jury chairs
Mumbai: The Abby Awards governing council has appointed three more international jury chairs to top off the power-packed jury panel this year. The new additions are Doordash executive creative director Mariota Essery, Ogilvy Latin America chief creative officer Jessica Appellaniz, and VMLY&R chief creative officer Asia Valerie Madon.
Mariota Essery
Mariota has worked on a multitude of global award-winning campaigns including Philips, adidas Football World Cup, North Face, Google and Gatorade. Awards won include Grand Prix at Cannes Lions, Epica Awards, Effies and NY AMEs.
Jessica Appellaniz
One of the very few women in a creative leading role across Latin America, Jessica was instrumental in winning the first D&AD Pencil for Mexico and has won at Cannes every year since her days as a creative director. Jessica has been a member of the Ogilvy Worldwide Creative Council.
Valerie Madon
Valerie has experience in brand building and integrated creative solutions for major brands such as Hewlett-Packard, Procter & Gamble, Singapore Airlines, HSBC, Burger King, VISA. Valerie has made her mark at Cannes, One Show, London International, and has won the Best Of Show and Grand Prix awards.
The jury chair of this year’s Abby Awards is a gamut of stalwarts and renowned industry veterans from across the globe and India. They include names such as MullenLowe Lintas group chief creative officer and chairman Amer Jaleel, Elephant Design co-founder and director Ashwini Deshpande, Havas chairman and chief creative officer Bobby Pawar, BC Web Wise founder and MD Chaaya Bharadwaj, DDB Mudra Group chief creative officer Rahul Mathew, and Leo Burnett CEO and chief creative officer for South Asia Rajdeepak Das. In addition, Carlton D’Silva, Paresh Chaudhry, Praveen Someshwar, Rajat Ojha and Rekha Nigam have joined the Abbys 2022 jury panel.
Apart from these, the panel this year also boasts of three international jury chairs namely, Menno Kluin, Aricio Fortes, and Myra Nussbaum from the global advertising industry, who will be judging the Abbys 2022.
Event Agencies
Symphonies Life ditches plain sleep pitch, rebrands bedtime as a lifestyle with Volume
MUMBAI: Sleep is no longer just something you fall into. It’s now something you buy into. Symphonies Life has unveiled a fresh brand identity that signals a shift from product to philosophy—from mattress to mindful ritual. And leading the rebranding charge is creative agency Volume.
Announced on 23 June 2025, the overhaul is built on the narrative of ‘engineering better sleep for a more conscious lifestyle’. From wave-like visual metaphors to motion-inspired branding that breathes rhythm and calm, the identity leans into the science and soul of sleep.
Volume created a modern, minimalistic visual language that reflects stillness and serenity, anchoring the brand in experiences rather than just specifications. Across POS displays, social content, packaging, influencer kits, and experience zones, Symphonies Life now speaks in a consistent tone of calm.
“We wanted to go beyond just being another mattress in the market. With Volume, we were able to build a brand that speaks to a more conscious, wellness-focused consumer”, said Symphonies Life CEO Shivans Agarwaal. “Sleep is personal, emotional, and essential, and our new identity finally does justice to that philosophy”.
“Symphonies Life is no longer just a product you buy, it’s a ritual you invest in. Our role was to balance commercial intent with emotional resonance. Every element, from brand voice to visual rhythm, was crafted to elevate sleep into the lifestyle space”, added Volume brand director Rishabh Srivastava.
The D2C strategy ties together intuitive packaging with immersive storytelling, reinforcing the brand’s push to carve out space in the wellness economy. With a design-led, emotionally charged refresh, Symphonies Life is positioning itself as a serious player in the premium sleep market.
