MAM
Weekend Unwind with: Deep Mehta, co-founder of DigiChefs
Mumbai: With the weekend upon us, IndianTelevision.com rolls over to the next in its series of informal, fun snippets that peek into the mind of corporate executives – akin to a virtual water cooler chat. An attempt to get to know the person behind the title a little better, by having them share their nuggets on life and their mantras to deal with the curveballs that life throws – not necessarily revolving around work life – and sometimes going beyond work.
This week, we have on the hot seat the co-founder of DigiChefs- an independent creative agency based out of Mumbai. Deep Mehta calls himself a passion-driven entrepreneur who “helps startups scale their topline”. Having started the agency with his co-founder Marmik Ajmera in the later part of 2015, they have grown almost organically to a team size of 65 people in these six plus years and worked with over 300 clients.
Here it goes:
-Your mantra for Life
There are three actually:
You miss 100 per cent of the shots you don’t take
Use your “fear of failure” to do incredible things in life
Be kinder than is necessary
-A book you are currently reading/plan to read
The Psychology of Money by Morgan Housel.
-Your fitness mantra, especially during the pandemic
Cycle your way to a fitter you.
-Your comfort food
Chaat!
-When the chips are down a quote/ philosophy that keeps you going
You didn’t come this far to only come this far.
-Your guilty pleasure
Binge-watching movies & shows.
-When was the last time you tried something new?
I started playing table tennis (using a coach) last week. That’s going great, enjoying every bit of it.
-A life lesson you learnt the hard way
Never let success make you complacent. Always be on the lookout for potential falls and work towards minimising them. Learned this the hard way when we were so confident (a tad bit overconfident) of our sales skills, that we stopped sales once our bandwidths were exhausted for a good two months. This, instead of constantly nurturing leads in those months so that we could onboard projects once we do hire talent or complete older projects.
-What gets you excited about life?
The very fact is that you can make mistakes, and it’s completely okay, and, the sooner you fail, the faster you learn! You can only get better. This very thought gives me the confidence to keep taking bolder decisions and pick up more challenging work than we did yesterday.
-What’s on top of your bucket list?
Doing a Ski course in Gulmarg this coming winter.
-If you could give one piece of advice to your younger self, what would it be?
When in doubt, ask for help without hesitating too much. There are some genuinely good people out there waiting to help!
-One thing you would most like to change about the world
One: End civil wars/ fights and
Two: Make people kinder towards the animals around us
-An activity that keeps you motivated / charged during tough times
Gardening! I have 76 plants at my home, and I take care of each of them.
-What lifts your spirits when life gets you down?
Talking to my best friend (and now my wife) Poonam.
-Your go-to stress buster
Listening to some lo-fi music.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
