Ad Campaigns
Effie India Awards 2025: Celebrating marketing brilliance on 24 January
MUMBAI: Mark your calendars because this won’t be like your typical ordinary friday.
The Effie India Awards, the nation’s most prestigious advertising and marketing event, will light up the industry on Friday, 24 January 2025, at 6:30 p.m. Hosted by The Advertising Club, this gala evening promises to celebrate innovative campaigns, impactful collaborations, and marketing brilliance.
Effie Worldwide stands as the global gold standard for marketing effectiveness. These awards spotlight campaigns that work in the marketplace, recognising how advertising contributes to building brands. Unique in its approach, the Effie honours both agencies and clients, showcasing the collaborative spirit that fuels transformative results.
For 23 years, the Effie India Awards have been a highlight of the advertising and marketing calendar, drawing over 1,200 industry professionals annually. Today, it is the second-largest Effie globally, with this year’s edition receiving a record-breaking 1,152 entries from 75 agencies, judged by an esteemed panel of 486 jury members.
The Advertising Club president and Havas India group CEO, Rana Barua emphasised the event’s significance, “The Effie Awards are a celebration of marketing brilliance, where effectiveness meets innovation, and efficiency thrives through collaboration. Effie India stands as a beacon of excellence, recognising campaigns that go beyond expectations, forge new standards, and exemplify the true spirit of partnerships that drive impactful and transformative business success. I look forward to this year’s winning campaigns.”
This year’s judging process combined online and in-person sessions across Mumbai, Delhi, and Bangalore, with round two introducing jury chairs for each session, a move widely appreciated by participants. The panel included 254 marketing professionals who meticulously assessed campaigns, ensuring only the best reached the final stage.
Effie India Awards chairperson and The Horologists founder, Mitrajit Bhattacharya said, “Elaborating on the awards, Mitrajit Bhattacharya, Chairperson, EFFIE India said, “It gives me great joy to host the 24th Effie India Awards Gala on the 24th of January. Celebrating the best work of the year with the people who create them is a huge high for all of us at the Effie India committee and The Advertising Club. A big thank you to 486 judges who judged a record-breaking (for a 12 month assessment period) of 1152 entries over three rounds of online and physical judging. In the round 2 judging that was physically held, we introduced a jury chair for each session of judging, which was hugely appreciated. I also thank each participating agency and client for their support.”
The Effie India Awards 2025 promises to be a night of glamour, innovation, and celebration. Following the awards ceremony, attendees will enjoy cocktails and dinner, providing an ideal setting for networking and connecting with industry leaders.
Effie India Awards co-chairperson and Eros Media World group CEO, Pradeep Dwivedi added, “It’s an honour to serve as the co-chairperson for Effie Awards India. This platform celebrates the power of creative thinking and measurable impact, which are the cornerstones of successful marketing. I look forward to collaborating with industry leaders to recognise and reward the campaigns that truly drive results and set benchmarks for excellence. I would also like to thank Effie Global for their steadfast support through the jury & award process.”
With its legacy of inspiring excellence and innovation, the Effie Awards remain the most coveted honour for advertising and marketing professionals. Be part of this unmissable evening on 24 January 2025 and witness the campaigns that are redefining the industry.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
