Digital
Art-E Mediatech bags digital mandate for Hisense
Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.
The account will be managed from Art-E Mediatech’s Noida office. This was a multi-agency pitch, where ART-E Media won the account with an insightful and strategic plan.
Art-E Mediatech is an award-winning full stack agency, which also handles the mandate of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker’s TCL, Shopsy, Buds and Berries, Parimatch and more.
Hisense COO Rishi Tandon said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research & development to push the boundaries of innovation in home appliances.”
Tondon added, “It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.”
Art-E Mediatech co-founder and chief business officer Rohit Sakunia said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”
Digital
Maharashtra partners OpenAI, Sarvam AI to boost state’s tech ecosystem
State to set up dedicated AI department and roll out frontier technology policies
MUMBAI: Maharashtra is set to become a primary hub for artificial intelligence following the 2026–27 Budget announcement. chief minister Devendra Fadnavis confirmed that the state has signed letters of intent with global giant OpenAI and national pioneer Sarvam AI to integrate advanced technology into the state’s economic and administrative framework.
The collaboration with OpenAI and Sarvam AI marks a shift towards adopting cutting-edge generative tools for governance. These partnerships, alongside MoUs with IIT Bombay and BharatGen, are designed to create a robust ecosystem for research and innovation. The move signals the state’s intent to bring together global technology leaders and domestic research institutions to accelerate the development and adoption of artificial intelligence across sectors.
Regarding the strategic intent of these alliances, chief minister Fadnavis stated, “With the objective of making the State’s Information Technology and Artificial Intelligence sector dynamic, letters of intent have been signed with globally and nationally reputed institutions like OpenAI and Sarvam AI to facilitate the Information Technology and Artificial Intelligence sector in the state.”
To manage these high-level partnerships and ensure effective implementation, the government is establishing an independent department of electronics, Information technology, and artificial intelligence. The new department will function with a dedicated commissionerate and specialised technical manpower, enabling faster decision-making, improved coordination, and stronger accountability in executing technology-driven initiatives.
The state also plans to introduce special policies aimed at strengthening its position in emerging technology sectors. These policies will focus on advancing Maharashtra as a global hub for frontier technologies such as artificial intelligence, quantum computing, drones, autonomous vehicles, and deep technology.
According to the chief minister, “The state government plans to introduce special policies to develop Maharashtra as a world-class hub for frontier technologies such as Artificial Intelligence, quantum computing, drones, autonomous vehicles and deep technology.”
Artificial intelligence is already being integrated into the state’s governance framework. A collaboration with Microsoft has led to the development of MahaCrimeOS AI, a platform that has reportedly reduced police investigation times by 80 per cent across 23 police stations in Nagpur. The initiative demonstrates how AI-driven tools can significantly enhance law enforcement efficiency and data analysis capabilities.
The government is also working toward building a fully digitised administrative ecosystem. Plans are underway to achieve complete digitisation of land transactions and implement electronic office systems across departments, paving the way for a paperless government. In addition, a pilot project will introduce AI-powered solutions in 75 selected villages to improve infrastructure, governance efficiency, and overall quality of life in rural areas.
To strengthen digital infrastructure and data protection, the state also intends to establish an advanced data centre in Nagpur. This facility will be designed to safeguard sensitive and sovereign information while supporting large-scale digital services and government platforms.
These initiatives form part of Maharashtra’s broader cyber security and digital transformation strategy aligned with the Viksit Maharashtra 2047 vision. By partnering with global and domestic technology leaders such as OpenAI and Sarvam AI, the state aims to build a secure, future-ready digital ecosystem that enhances citizen services, supports innovation, and strengthens India’s position in emerging technologies.
