MAM
Omnicom Group’s Annalect India elevates its executive leadership team
Annalect India on Thursday announced the elevation of their executive leadership team in India. The company will be completing their 10-year milestone journey in India this August as Omnicom’s delivery and capability centre. Annalect India currently has four centres of excellence in Gurugram, Bengaluru, Chennai, and Hyderabad, with a strength of over 1200+ employees in the field of Tech, creative services, marketing science, media and global shared services.
Effective immediately, Vishal Srivatsava, former president, Annalect India, will be taking up the role of chief executive officer, Annalect India.
In addition, Annalect India is launching three key organizations to drive growth and efficiency in the business outcomes and promoting leaders to take the charge of each.
Operations Organization: Kiran Guruswami has been a partner in the growth journey from day one of Annalect India’s inception for the last 10- years and he will take charge as the chief operating officer. All business units including media services, marketing science, technology services, creative services, global shared services and governance will report to him.
Client Success Organization: Kaushik Srinivasan will take charge as the chief client officer. This team will be responsible for driving our exponential growth and engaging with clients and Omnicom agencies to drive current and emerging capabilities.
People and Culture Organization: Devya Patney will take charge as the chief people and culture officer. All people-centric units (employee experience, talent transformation, talent acquisition, HR services & tech, Annalect India academy, administration, employer branding & communication) will report to her.
All the above leaders will continue to report to Vishal Srivastava.
Speaking on the occasion, Annalect Group chief financial officer & chief operating officer Steve Tobengauz said, “We will be celebrating our 10-year anniversary this August. So far this year, we have witnessed immense growth in talent, and support from Omnicom Group partners. We are confident of our strategy given the solid results and are going to double this year and expected to quadruple in next few years.
Our vision will require us to rethink our operating model, and ways of working. To help lead through this we are initially focusing on evolving our leadership structure to ensure that our people, agency partners and clients are supported. Vishal and the executive leadership team have been instrumental in the company’s success. I’m inspired by Vishal’s leadership with genuine concern for our people and culture. It goes without saying that none of this would be possible without the support of the entire rockstar Annalect India management team.”
Newly elevated Vishal Srivastava added, “I take immense pride and satisfaction in leading such an amazing group of talent at Annalect India. As I take on the role of CEO, I also believe it takes a team to get the job done and support from everyone as we work towards it. I am privileged and thankful to be surrounded by great leaders in this organization. We are excited about the great future of our organization and the business value it delivers to Omnicom agencies and their clients”
MAM
Britannia Toastea launches winter chai campaign in North India
Schbang conceptualises street activations and raw film celebrating classic rusk + chai pairing.
MUMBAI: Britannia Toastea just dunked itself into winter mornings because nothing says “cold snap” like hot chai meeting a kadak rusk for the ultimate comfort combo. Britannia Toastea has rolled out its winter campaign across North India, zeroing in on the simple, universal truth that chai is never truly enjoyed alone and in the biting cold, the most unbeatable pairing is a steaming cup with Britannia Toastea. Conceptualised by Schbang, the initiative captures the season’s authentic rituals where strangers at railway stations and roadside tapris become instant companions over shared warmth and conversation.
The campaign brings chaiwalas into the spotlight with the call, “Chai Chai Chai, Garam Garam Chai, saath mein lelo Toastea, yeh hai meri raai” not as a sales line, but as genuine street wisdom from someone who knows the perfect match when they see it. Passers-by are offered Toastea with their hot chai, creating unscripted sampling moments that feel organic and joyful. Shot in raw, vlogger-style footage, the film shows real reactions, laughter, and the quiet satisfaction of dunking a rusk into tea no manufactured emotion, just everyday winter comfort.
Britannia general manager Shekhar Agarwal said, “Winter amplifies tea-time consumption, making it a season of high relevance for the rusk category. Our campaign captures the warm, unfiltered moments shared between chai and Britannia Toastea.”
Schbang creative director for West & North Puru Agarwal added, “We went straight to the touchpoints where this pairing lives, captured genuine reactions in a style that feels true to the streets, and let the experience speak for itself. When you respect culture instead of interrupting it, connection follows.”
Running throughout January, the campaign blends on-ground activations at high-traffic locations with digital amplification, turning authentic winter-street stories into shareable content. In a season when comfort is king, Britannia Toastea isn’t just riding the chai wave, it’s quietly reminding everyone why the crunchiest rusk and the hottest chai have always belonged together.
