MAM
Guest Column: Four tools to enhance your campaigns and accelerate earnings
Mumbai: As the world is moving to the digital space in overwhelming numbers, people have several questions about opportunities to make money. Contrary to public opinion about the learning difficulty accentuated by digital platforms, several new tools have emerged, leading bloggers and other online publishers towards successful money-making. Here are 4 techniques to improve your affiliate marketing program for increased affiliate engagement, sales, leads and overall ROI.
Telegram Bot
Bots are third-party applications that run inside Telegram, a popular messenger. Users can interact with bots by sending them messages, commands and requests. This channel is now primarily being utilized for revenue generation instead of just communication. Admitad Bot for Telegram is one such tool that helps one receive and check affiliate links using a phone or other device. The Admitad bot is a tool for creating affiliate links, a follow-up to the browser extension. Affiliates can share product information using images, stickers and videos, create polls, gratify with quizzes, offer discounts, generate leads and do much more using easy to create Telegram bots.
Deep-Link Generator
Deep linking is linking visitors directly to a specific web page on the merchant’s website that they are interested in. It is not a merchant’s homepage. It can be a specific information page or a product page. Deep linking increases your chances of changing a guest into a sale and it raises customer satisfaction. It may help affiliates boost the conversion rate: after following deep links, users perform target actions more often than after following a standard affiliate link that leads to the homepage of the advertiser website. When the users use a deep link, they directly land exactly on the page of the product that affiliates promote. In this case, they won’t have to look for the product or offer on the website—therefore, it will be easier for them to perform the target action.
Browser Extension
Admitad Extension is an extension for creating affiliate links right on the advertiser’s website. The extension can be used with Google Chrome, Microsoft Edge, Firefox and Opera. This tool is intended both for new affiliates who have never registered with Admitad Affiliate and aren’t familiar with affiliate marketing and for experienced Admitad Affiliate publishers. The Extension simplifies the work of experienced publishers and gives them access to new programs.
Admitad Teleport
A tool for Admitad Affiliate publishers who own a website, browser, or browser extension. Enabling teleport allows users to reach the advertiser’s website directly through that affiliate’s link: with no redirects to the affiliate network’s website. Down the road, more target actions will be tracked and captured. Teleport helps boost conversions amidst GDPR, ePrivacy, and other personal data protection regulations. It also eliminates redirects to the affiliate network’s website and accidental blocks.
The overall simplification of the marketing challenge for advertisers, new financial streams for publishers, and the clutter-free online experience for users is the promise offered by these tools. The automation aspect eliminates human errors in placing links, allowing bloggers to receive revenues from sections of sites that were earlier difficult to monetize.
When it comes to managing high traffic or it becomes difficult to integrate links, these tools can optimize monthly revenue generation effortlessly due to its quick and seamless installation procedures. Therefore, affiliates must be open about utilizing tools like a bot, deep-link generator and others to expand their sources of monetization.
The author is Stephen Suryawanshi, Head- Affiliate Network, Admitad India
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
