MAM
Glad U Came PR agency introduces menstrual leave for employees
Mumbai: Glad U Came becomes the first PR agency to announce period leaves for its menstruating employees on ‘Menstrual Hygiene Day’. With 90 per cent of its employees being women, the agency recognises the importance of the hour and believes that period leaves are something that every working woman deserves.
This policy will make it easier for women to take time off on the first day of their period. Female employees are hesitant to explain the reason for their leave during their period, so they avoid taking leaves and work in discomfort & pain.
In any case, most women try to push through and go to work. This is typically due to a concern of being viewed as weak or unable to execute their jobs if they disclose menstrual-related symptoms to their supervisors in most of the companies. This policy by Glad U Came would give employees who have painful menstrual or menopausal symptoms the option of working remotely and taking a set number of paid leave days each year. It’s past time to acknowledge that women menstruate and that it’s perfectly acceptable to take a day off to get through the discomfort.
Speaking of this new policy, Glad U Came founder Maddie Amrutkar said, “We are a young and small team of twenty five people, twenty one of whom are women. Menstruation is something that she goes through every month and this is the least we can do to comfort her. I believe that period leave is not a privilege but a basic right that every woman deserves. The aim is to decrease the stigma associated with menstruation and make it easier for women who are experiencing period pain to take a break.”
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
