MAM
Veritas Reputation bags PR mandate of Cygnet Infotech
Mumbai: Veritas Reputation PR on Tuesday secured the mandate to handle all public relations activities of Cygnet Infotech. The mandate will cover strategic counsel, planning, media relations, issues & crisis management, PR advocacy and integrated campaign development across major metros in India on both online as well as traditional media platforms.
A leading technology company Cygnet Infotech works with global clients including Fortune 500 corporations, medium-sized businesses, fast-paced start-ups as well as government institutions. It is a certified ‘Great Place To Work’, with over a thousand employees and multiple offices across India, the middle east, Europe and the US. On the other hand, Veritas Reputation brings experience in managing strategic communications and brand reputation for industry leaders across diverse sectors with corporate, fintech, banking, financial services, and insurance (BFSI) and start-up sectors as their forte.
Commenting on the tie-up, Cygnet Infotech CMO Dhaivat Mehta said, “Cygnet Infotech aims to contribute towards building a connected and smart ecosystem that equips businesses with critical data-driven insights which drive their growth. This requires us to communicate with our diverse stakeholders in a continuous and effective manner. Veritas Reputation’s expertise in strategic communication, their extensive network, as well as their partnership-based approach, make us confident of achieving our aim.”
Cygnet Infotech has teams across multiple regions, and its offerings include tax technology solutions across the globe, fintech offerings and products across e-signing, robotic process automation (RPA), test automation, as well as digital engineering services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients’ most pressing business needs.
Veritas Reputation PR managing director Hemant Batra said, “Cygnet Infotech’s cutting-edge technology provides the most advanced solutions to businesses and helps them achieve their targeted growth. Their tax technology and fintech offerings have already shown significant traction in the Indian market. Our team’s extensive experience in managing strategic communications in the technology, BFSI and fintech sectors will assist Cygnet Infotech in ensuring that its core business value reaches every stakeholder. We are delighted to have them onboard and are committed to reinforcing Cygnet Infotech’s brand reputation and enhancing stakeholders’ sentiments.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
