iWorld
MX Player signs five sponsors for Aashram 3
Mumbai: MX Player has signed five sponsors for the third season of its most-watched web-series Aashram. The sponsors on board include Vimal Elaichi as ‘title sponsor’, Goldiee as ‘co-powered by’ sponsor, Kent Mineral RO, Royal Green and Crax have been onboarded as ‘special partners’.
Aashram 3 is set to begin streaming on 3 June. As per the platform, the show was watched by 160 million unique users in its first season and the second season crossed 50 million views in 17 hours. The series has been consumed by more than 60 million users in the region of Maharashtra and Delhi NCR.
“Aashram is one of our tentpole assets. It has created an immense impact on our users. As India’s largest digital video platform, we are incredibly humbled to see the response that Aashram has received since its launch, and now season three only promises to get bigger and better,” said MX Media chief operating officer Nikhil Gandhi.
“It’s immense popularity and record-breaking views is a significant opportunity for brands to reach out to new audiences across Metro and non-metro users which is unique only to MX Player. We are very pleased with the clients who have grabbed this opportunity to associate with Aashram to get maximum impact of their investments.”
Produced and directed by Prakash Jha, the MX original series by stars an ensemble cast comprising Bobby Deol, Aaditi Pohankar, Chandan Roy Sanyal, Darshan Kumaar, Anupriya Goenka, Esha Gupta, Sachin Shroff, Adhyayan Suman, Tridha Choudhury, Vikram Kochhar, Anuritta K Jha, Rushad Rana, Tanmaay Ranjan, Preeti Sood, Rajeev Siddhartha and Jaya Seal Ghosh.
Gaming
Samsung’s #PlayGalaxy Cup 5.0 crowns Kaashvi Warriors
Galaxy S26-powered esports event reaches 350 million plus users with 48 top creators.
MUMBAI: Samsung just powered up India’s gaming arena because when Galaxy S26 meets creator chaos, even the controllers get excited. India’s largest consumer electronics brand, Samsung, hosted the fifth edition of #PlayGalaxy Cup, powered by the all-new Galaxy S26 series, bringing together 48 top gaming creators for a high-stakes tournament. Kaashvi Warriors emerged as champions after approximately four and a half hours of intense head-to-head matchups, livestreamed on Samsung India’s official YouTube channel and select Exclusive Stores nationwide, reaching over 350 million users.
The event featured leading talents from Opraahfx, including TechnoGamerz, MythPat, GamerFleet, Desi Gamers, Gautami Abhyudaya, Sooneeta, and Sourav Joshi, delivering massive engagement and competitive fire.
The Galaxy S26 series stole the show with its enhanced performance, immersive display technology, reduced thickness, and lighter weight proving its mettle in sustained peak gameplay under tournament pressure.
Samsung Mobile,vice president and head of product marketing & e-commerce Aditya Babbar said, “At Samsung, we’re proud to empower India’s vibrant esports community with Galaxy devices designed for high-performance gaming. #PlayGalaxy Cup has now entered its fifth edition… we’ve taken it to the next level with even bigger battles and exclusive experiences.”
Over five seasons, #PlayGalaxy Cup has grown from tournament to creator-community powerhouse, cementing Samsung’s bond with Gen Z and millennial gamers fuelling India’s esports boom.
In a scene where mobile gaming is exploding, Samsung’s latest showcase wasn’t just a win for Kaashvi Warriors,it’s a statement that the right device can turn any matchup into a multi-million-view spectacle.
