MAM
Gozoop Group wins digital media mandate for Tourism NZ’s online community in India
Mumbai: Independent marketing agency, Gozoop Group has won the digital media and community management mandate for Tourism New Zealand’s travel trade marketing activities.
As part of the mandate, the agency will deliver best-in-class campaign implementation including content development and online community management for the travel trade.
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a premier tourist destination. The travel trade is recognised as a key partner in supporting the recovery of New Zealand holiday travel from India and a key channel to maximise holiday bookings and establish New Zealand as an ultimate tourist destination.
Commenting on the partnership, Tourism New Zealand regional consumer marketing manager, Asia, Venessa Chen said, “We are excited to partner with Gozoop. Their digital and social media expertise will help Tourism New Zealand stay connected with our travel partners during this period of travel disruption, and importantly, reach out and tell our story in a way that keeps Indian travellers inspired to visit New Zealand when that’s possible.”
Gozoop Group CEO (India) Samrat Bedi added, “Gozoop understands the importance of communities and the impact they have on brands. Coupled with our strength of creative communication, we are keen to work wonders within the Indian travel trade for Tourism New Zealand.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
