MAM
ISGEC Heavy Engineering ropes in Deepika Abrol as corp comm head
MUMBAI: Deepika Abrol, a seasoned professional with 17 years of experience in corporate communications and public relations, has recently assumed the role of head of corporate communications at ISGEC Heavy Engineering. Abrol comes with a proven track record in strategic planning, media relations, and managing corporate reputation.
Her previous role was at GHCL, where she led comprehensive communication strategies, optimising corporate reputation and enhancing visibility through traditional and digital media. Abrol has a strong background in internal and external communications, having successfully managed communication for corporate social responsibility initiatives, stakeholder engagement, and brand strategy implementation.
Abrol holds a master’s degree in English from Delhi University and has held prominent positions at various companies, including GMR Group, Tata Teleservices, and Jindal Steel & Power. Her expertise spans across media relations, crisis management, strategic alliances, and event planning.
As she steps into her new role at ISGEC, Abrol aims to leverage her extensive experience to further enhance the company’s communication strategies and brand presence.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
