MAM
Amazon names Doug Herrington as CEO of worldwide Amazon Stores
MUMBAI: Tech giant Amazon has announced that Doug Herrington will become the new chief executive officer (CEO) of the company’s Worldwide Amazon Stores business, formerly known as “Worldwide Consumer”.
Herrington is replacing Dave Clark who is leaving the US retailer after 23 years to join logistics firm Flexport as its chief executive officer. Clark’s last day at Amazon is on 1 July.
Making the announcement recently, the CEO Andy Jassy wrote in a message to the company, “Doug has been at Amazon for 17 years. He joined the company in 2005 to build out our consumables business, launched AmazonFresh in 2007, and in 2015, took on leading all of our North American consumer business. Doug and I have worked together on S-team since 2011. He is a builder of great teams and brings substantial retail, grocery, demand generation, product development, and Amazon experience to bear. He’s also a terrific inventor for customers, thinks big, has a thoughtful vision around how category management and ops can work well together, is a unifier, is highly curious, and an avid learner. I think Doug will do great things for customers and employees alike, and I look forward to working with him in this leadership role.”
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He further added that as part of this organisational change, the operations organisation will be united under a single leader, John Felton. “John has been at Amazon for nearly 18 years, spending 12 years in Retail & Operations finance leadership roles. In 2018, John moved to Worldwide Operations to become the vice president of Global Customer Fulfillment; and in 2019, he took over the newly formed Global Delivery Services group, encompassing global import/export, Amazon Logistics, and our last-mile delivery services. He joined S-team in September, 2020. John has strong end-to-end knowledge of our fulfillment network, operates with an important mix of strategic thinking and a command of the details that matter most in our network, is right a lot, and is a strong team builder who is dedicated to making Amazon a great place to work for our employees.”
Felton will report to Herrington, as will Russ Grandinetti (International Stores), Christine Beauchamp (North America Stores), Tony Hoggett (Physical Stores), Dave Treadwell (eCommerce Foundation), Neil Lindsay (Pharmacy/AmazonCare/Healthcare), Dharmesh Mehta (Selling Partner Services), Peter Larsen (Buy with Prime), and Pat Bajari (Chief Economist), the company stated.
Adding that he remains optimistic about the e-tailer’s stores business, Jassy said he believes they are still in the early days of “what’s possible”.
It’s worth remembering that Amazon currently only represents about one percent of the worldwide retail market segment share, and 85 percent of that worldwide market segment share still resides in physical stores, he further noted.
“If you believe that equation will change over time (which I do), there’s a lot of potential for us as we continue to be laser-focused on providing the best customer experience (broadest selection, low prices, fast and convenient delivery) while working on our cost structure to have the right long-term business,” Jassy concluded.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
