MAM
Blink Digital onboards Kalvi, introduces new tagline ‘Get Engineered Differently’
Mumbai: The globally acclaimed digital agency, Blink Digital, has united with Kalvi to flawlessly encapsulate what sets it apart and ties back seamlessly to the target audience and helps them curate a quirky tagline. The brand also partnered with Rithvik Dhanjani.
The newly introduced tagline for the seed-funded educational startup was carried out through videos, banners and further amplification on social media platforms like Youtube, Facebook, Twitter and Instagram. They have also helped Kalvi to curate their tagline, after delving into deep research.
The partnership aims to weave the brand’s market positioning via ‘get engineered differently at Kalvi’ that can define the brand in its market segment. Blink Digital conceptualised and executed the campaign to assist them to create awareness amongst aspiring engineering students.
The tagline details Kalvi’s pioneering liberal engineering program that reimagines what a B.Tech degree can be, a first-of-its-kind, that guarantees students not just one-on-one mentorship with industry experts, but also placements with paid internships in top MNCs from the second year of the course itself. The venture is backed by industry experts & CTOs of top tech companies and delivers its promise through their proprietary platform called “quadrangle”.
A new start in brand positioning for Blink Digital, the agency created the positioning statements, taglines along with various banners and video assets highlighting the pioneering RTBs, using Rithvik Dhanjani for his credibility in the engineering category.
Talking about the association, Blink Digital co-founder and COO Rikki Agarwal said, “We are delighted to be associated with Kalvi Institute for this campaign and look forward to continuing working with them on exciting problem-solving scenarios to spread the word about their mission to transform engineering education. The Blink team wanted to create a simple yet effective medium that was eye-grabbing yet informative. The team made sure it was in line with client briefs and reached the right audiences.”
“We are happy to partner with Blink Digital and leverage its unique approach to meet our objective. They are assisting us across the full stack of marketing – starting from research & creatives to develop our position and tagline right through to media planning and execution to effectively reach & convert our target audiences. We are delighted with the service they have provided and the impact that it has had through this whole process.” added Kalvi head of growth Deepak Venugopal.
AD Agencies
WPP Media elevates Dipti Gulati to vp, client growth for APMEA
Singapore-based executive to commercialise AI-powered solutions business across the region
SINGAPORE: WPP Media has promoted Dipti Gulati to vice president, client growth, handing her the mandate to lead the commercialisation of its solutions business across APMEA.
Based in Singapore, Gulati steps up after serving as senior director, client growth, where she drove expansion across APAC spanning programmatic, search, social, CTV, DOOH and cross-channel offerings. Now, she is tasked with translating advanced AI, data and technology ecosystems into scalable growth strategies for global brands across FMCG, luxury, F&B and financial services.
“I commercialise the future of media — at scale, across APMEA,” Gulati said, announcing her appointment. She added that she turns advanced data, AI and technology ecosystems into real commercial outcomes, shifting the conversation “from a pure media play to owning business outcomes”.
Her brief is unapologetically future-facing: addressable, accountable and AI-powered media. She will work with cross-market teams across APMEA, bringing together diverse perspectives and cultures to accelerate growth and build what she calls the “future of media”.
Gulati’s rise caps nearly two years at WPP Media and follows a six-month stint as regional director of growth, APAC, at Mindshare, where she led new business development and expanded capabilities for existing clients. Earlier, as global account director for integrated marketing communications on the Unilever business, she drove communications strategy for multi-million dollar beauty and wellbeing brands across Southeast Asia.
Before that, Gulati spent close to two years as associate director at Warner Bros. Discovery in Singapore. She also served as director, strategic partnerships and market development at TrustSphere, leading go-to-market and growth initiatives across Asia and evangelising relationship analytics to C-level executives. TrustSphere, credited by industry and Harvard Business School case studies as a pioneer in relationship analytics, became a springboard for her deeper engagement with data-driven growth.
Her board and evangelist roles at the Asia Cloud Computing Association and its Asia Analytics Alliance further sharpened her regional policy and analytics credentials. Earlier chapters include marketing consultancy at Blockchain Foundry and a seven-year run at Warner Bros. Discovery in India, where she led ad-sales and business development for HBO and WB across north and east India, delivering record billings. She began her career at Diligent Media Corporation Ltd and Bennett, Coleman and Co. Ltd..
From ad-sales floors in Delhi and Mumbai to boardrooms in Singapore, Gulati’s arc mirrors the industry’s own shift — from selling spots and slots to engineering outcomes through data and AI. At WPP Media, the brief is clear: scale smarter, move faster and turn algorithms into advantage.
