MAM
McDonald’s India announces partnership with ‘Minions: The Rise of Gru’
Mumbai: Ahead of the theatrical release of the new Illumination film, ‘Minions: The Rise of Gru’ (in theatres 1 July 2022), fast food chain McDonald’s India West and South – owned and operated by Westlife Development — has just introduced new Minion-themed banana desserts and milkshake that fans of the franchise are sure to love. You can now choose from a range of Minions-themed banana caramel desserts, including banana caramel flurry, banana caramel sundae, and the banana caramel milkshake at any McDonald’s restaurant in West and South India.
Speaking on the launch of the new ‘Minions’-themed desserts and milkshakes at McDonald’s, the company’s India West and South marketing and communications director Arvind RP said, “Movies and McDonald’s are best enjoyed with family and friends. Through the launch of these new Minions-themed products on our menu, we want to give our consumers, especially the tens of millions of Minions fans, one more reason to make McDonald’s their preferred choice for all things fun and memorable. We hope all our consumers make the most of this limited time offering across our restaurants in West and South India.”
The new ‘Minions’-themed products are available for dine-in at McDonald’s and through delivery, takeout, drive-thru, and on the go on the McDelivery app. Customers can also enjoy various offers on these products on the McDonald’s app.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
