MAM
Wunderman Thompson India launches WT Health
Mumbai: Wunderman Thompson India has announced the launch of its healthcare specialist unit Wunderman Thompson Health (WT Health).
Wunderman Thompson India’s new specialized practice offers a unique suite of services which will help health and wellness brands connect more meaningfully with consumers and healthcare professionals (HCPs) across all platforms of communication.
With a multidisciplinary team of more than 100, WT Health has experts across creative, medico legal, compliance and public health; ensuring that technology, creativity and data are drivers of humanizing the healthcare and wellness experience.
Commenting on the launch, Wunderman Thompson South Asia chief executive officer Shamsuddin Jasani said, “We couldn’t have chosen a better time to launch our specialized practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”
Wunderman Thompson India director – business development Srikant Subramanian commented, “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming ecosystem, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”
With vast experience across renowned health and wellness brands such as GSK, Zydus Wellness, Sanofi, Unilever, Pfizer, Bayer, Abbott, Mankind, Dr. Reddy’s in several therapy areas such as diabetology, cardiology, pediatrics, Covid care, central nervous system, WT Health will be focused on driving excellence in an evolving healthcare sector and delivering products that are insight driven and innovative to make a positive impact with key stakeholders.
Wunderman Thompson India senior VP and executive business director Samarth Shrivastava added, “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
