MAM
Goodknight unveils its new TVC campaign ‘Neendon ko nazar na lage’
Mumbai: India’s leading household insecticide brand Goodknight launches a new TVC campaign ‘Neendon ko nazar na lage’. This film showcases the bond between a father and child and the importance of uninterrupted sleep for an infant’s well-being. Through this film, Goodknight aims to encourage young parents to protect their baby’s slumber time from dangerous mosquitoes.
Conceptualised by Mumbai-based Wunderman Thompson, this film beautifully captures the love of a father in taking care of their child’s needs and comfort. The film opens with a young father trying to switch on Goodknight Gold flash as their baby’s sleep is getting interrupted. However, the father is unable to do so as the baby is gripping his finger to feel secure. The mother notices the father’s struggle and switches on Goodknight Gold flash to ensure their baby’s uninterrupted sleep. Then, the baby is seen sleeping peacefully between her parents to the lyrics ‘Neendon ko nazar na lage’. The TVC also highlights how solutions like Goodknight Gold Flash empower parents to achieve the best protection against mosquitoes for their child without any smoke emission.
Sharing her thoughts on the TVC, Godrej Consumer Products (India) chief marketing officer Somasree Bose Awasthi said, “Through the new TVC campaign, Goodknight celebrates the unique bond between fathers and their children. Fathers are very much concerned about their little ones and want to offer them the best of care, comfort and protection. The TVC conveys the importance of an uninterrupted sleep for an infant’s overall health and well-being and how even a single mosquito can disrupt the same. As the market leader in household insecticides, we focus on creating this awareness amongst parents and empower them with relevant pest solutions.”
Mumbai-based Wunderman Thompson executive creative directors & VPs Priya Pardiwalla and Steve Mathias said, “Parents know that babies need their sleep to be happy and healthy. From swaddling, parents do everything to make sure their babies fall asleep. Sleep so hard-won needs to be protected in the best way possible, that’s why Goodknight. ‘Neendon ko nazar na lage’ isn’t just a campaign line. It’s a wish, a blessing that all parents have for their children.It captures the anxieties, efforts and emotions that parents go through every night. The film makes a clear shift for the brand and is also a reflection of dads playing an active role in parenting today. Dads eagerly welcome this new life stage and are more involved than ever before in bringing up their babies.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
